Ahem… A Poem… In Celebration of 7 Years

Ahem… A Poem… In Celebration of 7 Years

Dear Marvel Marketers… from a future Date

Congratulations on your 7 year birthday… Celebrate!

That went fast, or so it’s easy now to proclaim,

But I know we really remember every brick and stone we laid

We remember all the friends along the way

Those who cheered or simply listened to what we had to say

And wow what amazing employees joined along the way

And much #gratitude for them every single day

And sometimes their work leaves little to say

For it is inspires us all even today

And #gratitude for the clients who trusted us early on

To help their digital transformation from here to beyond

And #gratitude to our industry friends and partners for their support

Who always remember us in their amazing industry efforts

And all Superheroes battle villains from time to time

But never did it disrupt the journey or beauty of the climb

And #gratitude to those who let us help through #MPACT

When we were the ones gaining through service… that’s a fact.

And #gratitude for 7 years of lessons learned

And #gratitude for 7 years of badges earned

And #gratitude for 7 years of opportunities to give back

And #gratitude of 7 years of remembering that important fact

And let’s not forget the #gratitude for courage to swing big

And let’s not forget the fortitude and required grit

And let’s take a minute to reflect on our world tour… 

San Mateo, Austin, Belfast… Stay tuned for more

Let’s celebrate our amazing Pioneers

Without whom there would be no reason for cheers

Here is to Team Purple and the Marketo Nation

Here is to Engagio, and congrats on the acquisition

Let’s not forget Scott’s incredible Martech Stack

That’s kept us all busy… and  all 7 years at that

And then among all this celebration, let’s be true

That all great success has loss, too

#Gratitude for the sacrifices made by others

During pandemics and hopefully no others

Thank you to the front line helpers and the bravery

You gave us all strength in a major way

And do not despair on what may come

The Great Pause gave us lessons granted only to some

We learned to stop and take a breath

We learned to soften every step

We learned how heroes emerge

Almost the minute we felt submerged 

Some sewed masks as their superpower

Some worked every waking hour

Some helped neighbors and the elderly

Some took to educating everybody

But we saw most choose hope over despair

And we saw love, honesty and care

And so we have #gratitude for success even with difficulty

And #gratitude that we know the importance of humility

And the next 7 years will be better than the first

And our goals give us a special kind of thirst

Of hope and growth that lets us make and MPACT

And of #gratitude and passion so we can give back

And after we have a big old slice of cake 

And after we take the time to celebrate… 

We hope this success on all of you

Because you really can’t do a description justice, in true

So here is to shared success and cheers

And here is to Marvel Marketers and 7 years.

Posted by Maneeza Aminy in Company News, Entrepreneurship
10,000 Green Circles Are Providing Hope Where It Has Been Forgotten

10,000 Green Circles Are Providing Hope Where It Has Been Forgotten

Here at Marvel Marketers, we want our work to make an impact that reaches far beyond marketing, beyond technology, beyond ourselves, and beyond the world. That’s why we founded our non-profit foundation, Mpact, in 2017.

Over these last few years, we’ve have joined forces to make a Mpact on the people and communities who need it most. This year our Mpact mission is to “Remind Others of Hope When It Is Forgotten.” 

Little did we know how true that theme would ring in 2020.

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Posted by Pam Hege in Additional Resources, Company News
COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond

COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond

Mankind’s one true nature is to survive and evolve.  Throughout its existence, mankind has experienced large and small natural and self-inflicted disasters.  Each incident, however much more disastrous than its predecessor, has enabled our species to rise up, come together, and come out stronger not only as people but as a species.

The COVID-19 virus is an example of the human species at its finest. 

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Posted by Wasif Khan in Additional Resources, Entrepreneurship
Is Messaging the Missing Link in Your Marketing Strategy?

Is Messaging the Missing Link in Your Marketing Strategy?

Who are you talking to and what are you trying to say?

You need a specific answer to each of these questions in order to create content that makes your overall marketing strategy a success. 

Content comes in many different forms—emails, social media posts, product pages, blog posts, the list goes on and on—but the messaging you use in all of them should be the same. It’s the messaging that turns content publishing into a full-fledged content marketing strategy.

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Posted by Nicole Pytel in Content, Customer Marketing
Find Quick Revenue with Customer Marketing

Find Quick Revenue with Customer Marketing

As B2B marketers across the country work to get back on track, one of the toughest challenges they face is rebuilding the pipeline for their sales colleagues to drive revenue. After pausing ad campaigns, canceling live events, and pivoting marketing messages from “engage with us” to “we care,” the flow of qualified leads may have slowed to a trickle.

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Posted by Pam Hege in Customer Marketing
Ready, Set… Change! The Story of a Pandemic Pivot

Ready, Set… Change! The Story of a Pandemic Pivot

No organization has been immune to changes forced by COVID-19. Businesses both big and small have had to make massive pivots quickly, and oftentimes, those pivots have been wildly different than anything they’d ever expected.

And sometimes that requires a superhero-sized effort.

One of our Fortune 25 clients is no different. The company had created a division specifically to share skills and insights that help job-seekers grow their careers and help small- and medium-sized business owners grow their organizations. The original plan was to give these sessions a more personal feel by meeting in person at events around New York City.

But COVID-19 had other plans.

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Posted by Nicole Pytel in Marketing Automation
A Tale of Two Truths – Event Marketing in a COVID-19 World

A Tale of Two Truths – Event Marketing in a COVID-19 World

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.”

     – Charles Dickens, A Tale of Two Cities

First published in 1859, Charles Dickens had no way of predicting the Spanish Flu Epidemic that would sweep through the world 59 years later and infect over 500 million people. And now, 161 years later, here we are in 2020 facing our own pandemic. 

For those of us in the event industry, this is the winter of our despair. 

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Posted by Valerie Rivir in Events Marketing
Superhero-Sized Wins – The Stevie® Awards

Superhero-Sized Wins – The Stevie® Awards

When our CEO, Maneeza Aminy, founded Marvel Marketers in 2013, she did so with five specific values in mind:

  • Be Accountable
  • Own It
  • Figure It Out
  • Make It Excellent
  • Make an Impact

As the company has grown, so has the emphasis on these core values. They govern everything our superheroes do in their daily work. These five values make Marvel Marketers a leader in the industry, a trusted partner to our clients, a contributor to the greater good, a great place to build a career, and allow us to win each and every day.

“You can win in lots of ways,” Maneeza explained at the end of 2019. “You can give to others, you can build careers, you can make clients successful.”

And now, living our values has allowed us to win in one more way. Selected from more than 3,600 nominations, Marvel Marketers has won three of the Stevie Awards’ 2020 American Business Awards®.

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Posted by Marvel Marketers in Company News, Superheroes in the News
3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

It’s never too early to start planning your holiday email marketing strategy. Because, let’s face it, marketing during the holidays is hard. People only have so much money to spend, their inboxes are overflowing, and thanks to things like parties, cookie baking, and family vacations, their time is incredibly limited.

It’s estimated that holiday purchases make up a whopping 20% of all retail purchases in the US, and online holiday shopping gets more popular every year. During the 2018 holiday season, shoppers spent $122 billion with online retailers, which is 17.4% more than in 2017 and over 30% more than in 2016.

So how do you take full advantage of the holiday season and make your way to the top of people’s inboxes?

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Posted by Nicole Pytel in Brand Awareness, Content
Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.

Here are three projects where our superheroes did exactly that:

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization