Re-engagement: Ignite Your Inactive Subscriber

Re-engagement: Ignite Your Inactive Subscriber

Digital marketing spend in the US is anticipated to reach 3.24 billion dollars by the year 2023. Out of all those new leads, only 20% on average generate a sale. That transfers to approx. 2.59 billion dollars loss marketing spend in 2023.

Often many digital marketers focus on acquisition because goals are often set for how many leads programs need to acquire. While this is important in the marketing funnel, it is only one part of the challenge as we go from acquisition to a qualified sale (or your ultimate success metric). 

Digital marketers use re-engagement strategy to engage inactive leads or remove inactives from the database. This not only assists in maximizing marketing ROI, but also achieves a clean, truly engaged list of subscribers.

In order to successfully re-engage these leads/customers, it is important to track your rate of churn and understand your lead-life cycle.

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Posted by Fiona Smith in Audience Engagement, Best Practices, Customer Marketing
Marketing Stack Health Check – Why You Need to See A Professional

Marketing Stack Health Check – Why You Need to See A Professional

You’ve spent time and money building your marketing infrastructure with all the digital tools you thought you needed. But are they really doing what you hoped they would do?

Has revenue grown and efficiencies increased? When was the last time you determined how well your systems are working for you? 

At Marvel Marketers, we often find inefficiencies when performing health checks with our clients—like APIs that aren’t working, unintentional self-imposed latencies in data flow, misfires of connectors, systems that are no longer in use but still cost money, or broken operational systems that have gone unnoticed. 

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Posted by Lynda Barger in Marketing Automation
Why Don’t MQLs Convert?

Why Don’t MQLs Convert?

When our Marketing Director, Pam Hege, asked me “Wasif, why don’t MQLs convert?”, I replied sarcastically, “It’s because you didn’t provide me with any quality MQLs.” 🙂 (I have some making up to do with Pam after that reply.)  

The truth is that there are several factors, and while Marketing and Sales leaders might be asking these questions differently and have different opinions, the one thing they both agree upon—and are measured on—is net new revenue.

For decades, we have evolved both Marketing and Sales processes. As leaders and as an industry, we have done it all—from naming all types of marketing funnels, to dissecting, mapping, staging, and flipping them to equally complex methods in Sales processes and stages (i.e. Sandler, Mack Hanan, Tony Parinello & Rain Group solution selling to name a few). Then, when you layer all of that on top of each organization’s and each and leader’s best practices and frameworks, you will get our current problem statement. Why is it so hard for MQLs to convert into a qualified opportunity?

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Posted by Wasif Khan in Pipeline Marketing
Love Every Lead – Nurturing Strategies That Convert in Today’s Crowded Digital World

Love Every Lead – Nurturing Strategies That Convert in Today’s Crowded Digital World

In a time of such uncertainty and volatility, it is amazing to see how rapidly organizations have been able to pivot their business strategies to adapt to the times. In fact, if you are reading this blog post, you are likely a marketer who also had to quickly pivot to a 100% digital strategy with little-to-no room for error. It’s a huge feat, but you’re doing it, and you’re doing great!

But guess who else pivoted their entire marketing strategy? Your competitors, and all of their friends. Now everyone is flooding the digital space with flashy incentives and competing for your leads’ attention. So the question now is: How do we effectively nurture our leads in an oversaturated digital space?

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Posted by Janice Lee in Best Practices, Customer Marketing
Whether Upskilling or Reskilling, Always Be Learning

Whether Upskilling or Reskilling, Always Be Learning

Last week, our CEO, Maneeza Aminy, kicked off our virtual Digital Transformation Journey for business and marketing students at Ulster University in Belfast, Northern Ireland. This journey will run throughout the summer with a variety of hands-on digital marketing courses and some MarTech training events to arm these students with the superpowers they’ll need to compete and succeed in the industry.

Early in the conversation, Maneeza asked the question that many students were probably wondering, “Why do I need to go on this journey?” Most of the attendees are studying marketing and business now, or have recently graduated with a degree. 

Her answer, “so you are not left behind.” 

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Posted by Pam Hege in Education
Ahem… A Poem… In Celebration of 7 Years

Ahem… A Poem… In Celebration of 7 Years

Dear Marvel Marketers… from a future Date

Congratulations on your 7 year birthday… Celebrate!

That went fast, or so it’s easy now to proclaim,

But I know we really remember every brick and stone we laid

We remember all the friends along the way

Those who cheered or simply listened to what we had to say

And wow what amazing employees joined along the way

And much #gratitude for them every single day

And sometimes their work leaves little to say

For it is inspires us all even today

And #gratitude for the clients who trusted us early on

To help their digital transformation from here to beyond

And #gratitude to our industry friends and partners for their support

Who always remember us in their amazing industry efforts

And all Superheroes battle villains from time to time

But never did it disrupt the journey or beauty of the climb

And #gratitude to those who let us help through #MPACT

When we were the ones gaining through service… that’s a fact.

And #gratitude for 7 years of lessons learned

And #gratitude for 7 years of badges earned

And #gratitude for 7 years of opportunities to give back

And #gratitude of 7 years of remembering that important fact

And let’s not forget the #gratitude for courage to swing big

And let’s not forget the fortitude and required grit

And let’s take a minute to reflect on our world tour… 

San Mateo, Austin, Belfast… Stay tuned for more

Let’s celebrate our amazing Pioneers

Without whom there would be no reason for cheers

Here is to Team Purple and the Marketo Nation

Here is to Engagio, and congrats on the acquisition

Let’s not forget Scott’s incredible Martech Stack

That’s kept us all busy… and  all 7 years at that

And then among all this celebration, let’s be true

That all great success has loss, too

#Gratitude for the sacrifices made by others

During pandemics and hopefully no others

Thank you to the front line helpers and the bravery

You gave us all strength in a major way

And do not despair on what may come

The Great Pause gave us lessons granted only to some

We learned to stop and take a breath

We learned to soften every step

We learned how heroes emerge

Almost the minute we felt submerged 

Some sewed masks as their superpower

Some worked every waking hour

Some helped neighbors and the elderly

Some took to educating everybody

But we saw most choose hope over despair

And we saw love, honesty and care

And so we have #gratitude for success even with difficulty

And #gratitude that we know the importance of humility

And the next 7 years will be better than the first

And our goals give us a special kind of thirst

Of hope and growth that lets us make and MPACT

And of #gratitude and passion so we can give back

And after we have a big old slice of cake 

And after we take the time to celebrate… 

We hope this success on all of you

Because you really can’t do a description justice, in true

So here is to shared success and cheers

And here is to Marvel Marketers and 7 years.

Posted by Maneeza Aminy in Company News, Entrepreneurship
10,000 Green Circles Are Providing Hope Where It Has Been Forgotten

10,000 Green Circles Are Providing Hope Where It Has Been Forgotten

Here at Marvel Marketers, we want our work to make an impact that reaches far beyond marketing, beyond technology, beyond ourselves, and beyond the world. That’s why we founded our non-profit foundation, Mpact, in 2017.

Over these last few years, we’ve have joined forces to make a Mpact on the people and communities who need it most. This year our Mpact mission is to “Remind Others of Hope When It Is Forgotten.” 

Little did we know how true that theme would ring in 2020.

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Posted by Pam Hege in Additional Resources, Company News
COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond

COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond

Mankind’s one true nature is to survive and evolve.  Throughout its existence, mankind has experienced large and small natural and self-inflicted disasters.  Each incident, however much more disastrous than its predecessor, has enabled our species to rise up, come together, and come out stronger not only as people but as a species.

The COVID-19 virus is an example of the human species at its finest. 

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Posted by Wasif Khan in Additional Resources, Entrepreneurship
Is Messaging the Missing Link in Your Marketing Strategy?

Is Messaging the Missing Link in Your Marketing Strategy?

Who are you talking to and what are you trying to say?

You need a specific answer to each of these questions in order to create content that makes your overall marketing strategy a success. 

Content comes in many different forms—emails, social media posts, product pages, blog posts, the list goes on and on—but the messaging you use in all of them should be the same. It’s the messaging that turns content publishing into a full-fledged content marketing strategy.

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Posted by Nicole Pytel in Content, Customer Marketing