Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

In just a few weeks, your company will be hosting the world’s most exclusive conference, #Hoolicon2019, and you are responsible for the email campaign to promote it. You were already given the exact audience criteria, so you build your smart list accordingly, ensure your smart list produces the desired results, and prepare to add it to your Marketo send campaign.

What could go wrong?

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Posted by Janice Lee in Best Practices, Marketing Automation, Marvel Marketing Minute
Most Organizations are Dropping the Ball on Content Marketing

Most Organizations are Dropping the Ball on Content Marketing

How much time does your organization devote to content marketing?

Do you have a dedicated content professional on your staff, or is writing and publishing content something you try to get around to in your spare time?

Do you remember the last time you sent out an email to your subscribers?

What about the last time you posted on your blog?

Consider this your wake-up call. Without the right content marketing strategy, your success in 2019 and beyond is limited.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Social Media
Marvel Marketing Minute — Digital Marketing Channels Most People Don’t Consider

Marvel Marketing Minute — Digital Marketing Channels Most People Don’t Consider

Growing up, I had every intent on a career in science. I didn’t consider marketing or sales as a profession of choice and knew nothing about business. I admit, I am probably one of many who believed that marketing was only responsible for print material, the “pretty” brochures. Now, when I hear others define it as such, my heart slightly cringes. Fortunately, I learned early on in my career how marketing is defined across various channels and its role as part of a business strategy. As a digital marketer, it’s always fun for me to help explain to my peers what exactly is digital marketing and why it’s important.

Digital marketing is a way for companies to advertise their products and services through online channels, and it is only one of several channels that a marketing department is responsible for. Others include events, demand generation, social, distribution, partner, etc. Some of these channels could branch out to their own specific sub-channels and tactics, and digital marketing is a great example of this.

Here are the different types of digital marketing channels I’ve come across—all of which can produce big results for your business:

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Posted by Michelle Rodriguez in Brand Awareness, Lead Generation, Marvel Marketing Minute
Supercharging Your Marketo Landing Pages

Supercharging Your Marketo Landing Pages

With all the time we spend on emails that render flawlessly across desktop and mobile, it’s unfortunate how often I tap on an email CTA and end up at a less-than-perfect landing page that either loads slowly or doesn’t display very well on my device.

With some industry verticals already having 50% of opens on tablet and mobile devices, it’s more important than ever to make sure you’re optimizing your landing pages and your landing page templates.

Here are a few tips from our Technology Solutions Services team to help you get the most out of your landing pages:

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Posted by Matt Fellows in Marketing Automation, Optimization
Marvel Marketing Minute – Surefire Ways to Establish Thought Leadership

Marvel Marketing Minute – Surefire Ways to Establish Thought Leadership

“Thought leadership” is one of those buzzwords that gets tossed around all the time. But unlike other buzzwords that are trendy one day and groan-worthy the next (I’m looking at you, “guru”, “blogosphere”, and “low-hanging fruit”), this one is actually vital to your marketing efforts.

As a thought leader, you’re a go-to authority in your industry. You’re the first person (or company) that everyone thinks of. You’re the one that everyone looks to when there’s a new industry development. In other words, you’re the top dog.

So, how do you actually establish thought leadership?

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marvel Marketing Minute
Systems in Control Part 1 – Keeping Marketo Healthy

Systems in Control Part 1 – Keeping Marketo Healthy

How long should marketers and salespeople wait for the technology that enables them?

For example, what if you were trying to send an email but it didn’t send right away? How long would you wait before you had to abort an email launch?  What if you were trying to push data to Salesforce from another system but it took more than one business day? Marketing and sales users obviously find these situations frustrating, and enough system delays can silently wreak havoc on your business.

As a senior business partner at Marvel Marketers, I’ve spent much of my time helping larger clients improve their systems, especially when it comes to delayed business processes.  I’ve seen synchronization delays lasting longer than a week between marketing automation systems (like Marketo) with CRMs (like Salesforce). I’ve also seen a Marketo instance with so many workflows firing at once that the initial backlog resulted in multiple delayed email launches and other key data changes that took more than 3 full business days to resolve.

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Posted by Phil Leichtle in Additional Resources, Best Practices, Marketing Automation
Marvel Marketing Minute – It’s OK to Manage Your Manager

Marvel Marketing Minute – It’s OK to Manage Your Manager

Really, it’s okay to manage your manager!

I don’t mean to micro-manage your manager by walking to their office, demanding answers, and giving them tasks. You’d have to have one heck of a professional working dynamic to pull that one off.

Instead, my definition of “managing your manager” is to reach a point where the communication between you and your manager becomes bi-directional, and you feel empowered to provide valuable input and drive conversations. As a senior level marketer, I’ve been extremely fortunate to have come across strong and passionate leaders that encourage this type of interaction, and who provide their team opportunities to grow their skills.

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Posted by Michelle Rodriguez in Best Practices, Marvel Marketing Minute
Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Whether they’re product demo videos, videos that welcome people to your website, or video newsletters that nurture leads, video marketing is one of the best tools in a marketer’s arsenal.

Just how effective can video marketing be?

  • 5 billion videos are watched on YouTube every single day
  • 100 million hours of video are watched on Facebook every single day
  • Marketers who use video grow revenue 49% faster than marketers who don’t 
  • Using video in an email can lead to click-through rates that are 200%-300% higher
  • Including video on a landing page can increase conversions by 80%
  • 90% of viewers surveyed say that product videos help them make purchasing decisions

However, with so much competition in today’s landscape, you can’t post a video or two and call it a day. One-offs will not lead to success. Instead, you need a bonafide video marketing strategy.

Here’s a three-step plan for creating one:

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation
Marvel Marketing Minute – Making the Most Out of Adobe Summit 2019

Marvel Marketing Minute – Making the Most Out of Adobe Summit 2019

As one of the official sponsors of Adobe Summit 2019, we’ve gotten some behind-the-scenes details about the year’s premier digital marketing event. If you’re going to be in Las Vegas from March 24-28, here are some superhero tips to help you make the most out of your trip:

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Posted by Marvel Marketers in Education, Marvel Marketing Minute
A Superhero’s Guide to Flawless Marketing Automation Campaigns – 5 Steps That Prevent Villains from Tarnishing Your Brand

A Superhero’s Guide to Flawless Marketing Automation Campaigns – 5 Steps That Prevent Villains from Tarnishing Your Brand

Growing up, my father used to say, “If you don’t have time to do it right the first time, what makes you think you will have time to do it again?” He was an absolute perfectionist. He was also one of those people who would sit down at a restaurant and find the typo on the menu before anyone else had even picked theirs up. One of the greatest lessons I learned from my father was about quality and the impact of quality on my brand.

Today, as part of the Marvel Marketers team of superheroes, our namesake commands quality. After all, a superhero has very little room for error. I find myself being called in to save the day on campaigns where all the information we have is “something isn’t working.” Almost always, I find that a solid quality assurance (QA) process would have caught the problem. The difference between good and great is frequently just the simple step of slowing down and checking it twice.

With these 5 easy steps, you can keep the villains out of your marketing automation campaigns.

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Posted by Marcie Weaver in Best Practices, Marketing Automation
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