According to a recent DemandLabs report, 72% of marketers are held accountable for revenue, yet 64% of marketing leaders do not have an attribution strategy in place. Of those that do, only 31% find their strategy successful.
Revenue (or opportunity) attribution is the holy grail in proving or improving marketing’s worth to C-level, but it remains a struggle to determine which campaigns, assets, and channels are contributing to the pipeline. Read more
Take a look at one of the Marketo Blog’s most shared posts of 2013!
Models and emails and forms and posts
What aspects of Marketing Automation matter most?
Spreadsheets, fields and dashboards galore
The more behavior, the higher the score
Target-em, nurture-em convert them all
No lead left behind, opp size large or small
A sprinkle of buy-in from the Boss
Just a dash of Jon’s Secret Sauce
All efforts suggest an automation win
But most folks forget just one important thing
While funnels and levers mark the spot
Without benchmarks and reporting, you’ve really missed the mark
Insights give you a decision tree
Allowing Marketing to be justification free
Don’t be afraid of numbers they don’t bite
But not quantifying your efforts absolutely might
Start slow, think big, iterate
Data baby steps are a piece of cake
So before you activate your automation triggers
Map out your reporting with the same rigor
Pick your favorite metric and start there
Once you get the hang of it Automation ROI Beware!
The original post can be found here.
Like many marketing concepts, lead lifecycle management has been open to quite a bit of debate and interpretation. In technical terms, you know it’s the transit of a lead through the entire process of evaluating, segmenting, qualifying, and becoming sales opportunities – but what’s the best way to identify, track, engage, and analyze the data throughout and in between every equally important stage?
If you’ve ever had to manage a Marketo migration, then you know that it’s a lot like moving into a new house. Just like moving houses, Marketo migrations involve identifying items that won’t be coming with you, transferring everything you still want, and unpacking everything but arranging in an entirely different environment. Your goals for moving may be unique to your situation, but the goal is usually to set up everything as good as, or better than what you had before.
Mankind’s one true nature is to survive and evolve. Throughout its existence, mankind has experienced large and small natural and self-inflicted disasters. Each incident, however much more disastrous than its predecessor, has enabled our species to rise up, come together, and come out stronger not only as people but as a species.
The COVID-19 virus is an example of the human species at its finest.
Who are you talking to and what are you trying to say?
You need a specific answer to each of these questions in order to create content that makes your overall marketing strategy a success.
Content comes in many different forms—emails, social media posts, product pages, blog posts, the list goes on and on—but the messaging you use in all of them should be the same. It’s the messaging that turns content publishing into a full-fledged content marketing strategy.
No organization has been immune to changes forced by COVID-19. Businesses both big and small have had to make massive pivots quickly, and oftentimes, those pivots have been wildly different than anything they’d ever expected.
And sometimes that requires a superhero-sized effort.
One of our Fortune 25 clients is no different. The company had created a division specifically to share skills and insights that help job-seekers grow their careers and help small- and medium-sized business owners grow their organizations. The original plan was to give these sessions a more personal feel by meeting in person at events around New York City.
But COVID-19 had other plans.
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