Geena Boyer

Marvel Marketers Superhero by day. Dog mom, hiking adventurist, and sustainable gardener by night (and, well, weekends, too). I have been an avid Marketo user for 5 years, and I have been Marketo Certified as a consultant for 3.
Marvel Marketers Superhero by day. Dog mom, hiking adventurist, and sustainable gardener by night (and, well, weekends, too). I have been an avid Marketo user for 5 years, and I have been Marketo Certified as a consultant for 3.
Half a Dozen Reasons to Love Marketo’s Default Programs

Half a Dozen Reasons to Love Marketo’s Default Programs

As a Marketo Consultant, I have seen too many incorrect uses of program types. Marketo offers a handful of program types, and to make it even more confusing, each type can have a different program channel. Understandably, selecting the best type of program to use for your marketing campaign may not always be the easiest decision to make, especially when your instance does not have program templates to utilize.

In many cases, I have found that the programs that do not function as intended often turn out to be the programs that should have originally used the default type. They instead were launched as either an Engagement, Event, or Email Program, causing unnecessary headache.

If you’re stuck on choosing the best program type for your marketing campaign, here are 6 reasons to go with the default type:

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Posted by Geena Boyer in Marketing Automation
How I Found a Lead Engagement Solution That Doesn’t Exist in Marketo’s Product Docs

How I Found a Lead Engagement Solution That Doesn’t Exist in Marketo’s Product Docs

A client recently asked me to setup an entry smart campaign for an Engagement Program. It sounded simple enough, until she explained how time-sensitive she needed this lead flow to be.

Here’s how she wanted it to work:

Step 1) A new record is created in Marketo, which triggers the entry smart campaign.

Step 2) The Welcome email (Email #1) is delivered immediately after the record is created.

Step 3) The record is then added to the first stream of the engagement program to receive the first email cast (Email #2) the next day, and only the next day.

And that’s where the challenge came from.

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Posted by Geena Boyer in Additional Resources, Marketing Automation