Janice Lee

I’m a passionate marketing ops problem solver, food and wine appreciator, serious dog lover, Brazilian Jiu Jitsu practitioner, and a huge believer in finding your inner peace through periodic Netflix-fueled weekend binges.
I’m a passionate marketing ops problem solver, food and wine appreciator, serious dog lover, Brazilian Jiu Jitsu practitioner, and a huge believer in finding your inner peace through periodic Netflix-fueled weekend binges.
Love Every Lead – Nurturing Strategies That Convert in Today’s Crowded Digital World

Love Every Lead – Nurturing Strategies That Convert in Today’s Crowded Digital World

In a time of such uncertainty and volatility, it is amazing to see how rapidly organizations have been able to pivot their business strategies to adapt to the times. In fact, if you are reading this blog post, you are likely a marketer who also had to quickly pivot to a 100% digital strategy with little-to-no room for error. It’s a huge feat, but you’re doing it, and you’re doing great!

But guess who else pivoted their entire marketing strategy? Your competitors, and all of their friends. Now everyone is flooding the digital space with flashy incentives and competing for your leads’ attention. So the question now is: How do we effectively nurture our leads in an oversaturated digital space?

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Posted by Janice Lee in Best Practices, Customer Marketing
Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

Hoolicon, your company’s largest event, is coming back in 2020!  Your marketing team is going full force to promote this event through marketing emails, sales outreach, telemarketing, direct mail, and so much more.

With all of the various acquisition channels you’re using to promote this event, you’ll want to track them using UTMs (short for “Urchin Tracking Module”) in your URLs. Otherwise, you’ll have no idea which channels led to which signups.

But how do we capture all of that data onto one screen for an easy visual that’s ready to share with your company’s executive team?

The answer is simple! Create one “Acquisition Channels” SFDC dashboard.

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Posted by Janice Lee in Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

In just a few weeks, your company will be hosting the world’s most exclusive conference, #Hoolicon2019, and you are responsible for the email campaign to promote it. You were already given the exact audience criteria, so you build your smart list accordingly, ensure your smart list produces the desired results, and prepare to add it to your Marketo send campaign.

What could go wrong?

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Posted by Janice Lee in Best Practices, Marketing Automation, Marvel Marketing Minute
Bogged Down by Details? Here’s a Superhero’s Plan for Super Career Growth

Bogged Down by Details? Here’s a Superhero’s Plan for Super Career Growth

It’s been three years, and you are still the Marketing Operations manager at your company. You’ve gotten good, I mean, really good at your job. Your templates are flawless, you’ve reduced turnaround time by 70%, and your database is so clean you can eat tomato soup out of it. You’re in a good place, but you’re in the same place.

Meanwhile, everyone else around you seems to be doing things. How did Josh the SDR transition to become a Customer Success Engineer? When did Wendy the intern become Head of Brand? Sam left to start his own company?! (Who took the Honolulu Cookies that I left on his desk?!)

When your job requires you to hyperfocus on the details, it can be easy to get lost in the day-to-day that you forget to focus on your own self growth.

This has been one my biggest challenges, and one I’m constantly working on. Over the past few years, I’ve picked up a few best practices to shake me out of my tunnel vision and help me refocus on my own personal and career growth.

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Posted by Janice Lee in Best Practices, Entrepreneurship