Jenelle Madrid

I'm a marketing ops professional with experience in both SMB and enterprise markets. I'm also a #dogmom and #plantmom who loves thrift shopping and jewelry making in my spare time.
I'm a marketing ops professional with experience in both SMB and enterprise markets. I'm also a #dogmom and #plantmom who loves thrift shopping and jewelry making in my spare time.
Marvel Marketing Minute – Travel Tips for Jetsetting Marketers

Marvel Marketing Minute – Travel Tips for Jetsetting Marketers

As a marketer, business travel is inevitable. It’s important to build relationships in our profession, and there is
no better way than meeting in person, even with the popularity of video conferencing. I’ve had several
opportunities to travel domestically and internationally throughout my career as a marketer, and here are a few
tips I’ve learned along the way:

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Posted by Jenelle Madrid in Additional Resources, Best Practices, Marvel Marketing Minute
Marvel Marketing Minute – Driving Engagement in Latin America

Marvel Marketing Minute – Driving Engagement in Latin America

If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.

Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:

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Posted by Jenelle Madrid in Content, Lead Generation, Marvel Marketing Minute, Social Media