Lynda Barger

As a Senior Strategic Business Partner in Marvel Marketers' Strategy, Scale, and Outcomes department, Lynda has spent more than two decades working in marketing. She specializes in everything from strategy creation, to competitive analyses, analytics and modelling, marketing automation optimization, and more.
As a Senior Strategic Business Partner in Marvel Marketers' Strategy, Scale, and Outcomes department, Lynda has spent more than two decades working in marketing. She specializes in everything from strategy creation, to competitive analyses, analytics and modelling, marketing automation optimization, and more.
Marketing Stack Health Check – Why You Need to See A Professional

Marketing Stack Health Check – Why You Need to See A Professional

You’ve spent time and money building your marketing infrastructure with all the digital tools you thought you needed. But are they really doing what you hoped they would do?

Has revenue grown and efficiencies increased? When was the last time you determined how well your systems are working for you? 

At Marvel Marketers, we often find inefficiencies when performing health checks with our clients—like APIs that aren’t working, unintentional self-imposed latencies in data flow, misfires of connectors, systems that are no longer in use but still cost money, or broken operational systems that have gone unnoticed. 

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Posted by Lynda Barger in Marketing Automation