Nicole Pytel

I'm a content strategist/writer/superhero who has helped brands be more creative since 2010, a former TV newsie, and a native Floridian who loves to soak up the sun with family and friends.
I'm a content strategist/writer/superhero who has helped brands be more creative since 2010, a former TV newsie, and a native Floridian who loves to soak up the sun with family and friends.
Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Back in 2000, the average American spent 9.4 hours online each week. Now, that number has ballooned to 23.6 hours per week. A whopping 84% of people access the internet from their smartphone, and 62% of people believe that the internet is an important tool for maintaining social relationships.

But if you think this digital revolution has made print marketing collateral go the way of the Dodo Bird, think again.

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Posted by Nicole Pytel in Best Practices, Brand Awareness, Content, Lead Generation
Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization
4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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Posted by Nicole Pytel in Best Practices, Content
Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Why is the right brand voice so important?

It gives your business a consistent personality, which makes it easier for people to know what you do and how you do it. In fact, people should be able to recognize your content even if your logo isn’t sitting right next to it. But without the right brand voice, this will never happen.

Having an inconsistent brand voice—or, worse, no distinguishable brand voice at all—is a problem that can strike any business in any industry, but it’s especially common among growing organizations. After all, the more people you add to your team, the higher your odds of different voices sneaking into your content.

So how do you create a brand voice that makes you sound awesome?

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute
Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

You’ve got an innovative idea, you’ve got a decent budget to work with, and you’ve got a great invite list. That event you’re planning is destined to succeed, right?

There’s one thing you could be missing, though. If you want your event to be as successful as possible, you need the right content strategy to go along with it. Do you have one?

Be warned—you can’t just throw together a quick email invite and call it a day. Successful corporate events require a precise content plan, and to develop yours, start by doing these 3 things:

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute
Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Content Localization is a Marketer’s Best Friend

Content Localization is a Marketer’s Best Friend

Do you target audiences outside the U.S.?

If so, how are you tackling your content localization?

Do you even have a strategy for content localization?

Many marketers think that localization is the same thing as translation. They think all they have to do is write up a piece of copy, hand it over to a translator, and then they can call it a day. However, not knowing the difference can crush your marketing efforts.

In fact, it’s safe to say that content localization is a marketer’s best friend.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marketing Automation
Marvel Marketing Minute – Testing Strategies That Create Irresistible Subject Lines

Marvel Marketing Minute – Testing Strategies That Create Irresistible Subject Lines

Our superheroes just gave you some great advice about A/B testing different things in your emails, but what about A/B testing to see what makes your audience open emails?

Subject line A/B testing is part-science and part-art, and over time, it will tell you what words, phrases, and formats are most likely to grab your audience’s attention. But how exactly do you perform these tests?

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization