Rebecca Chase

I am the resident training expert at Marvel Marketers and a Marketo Solutions Architect. I enjoy teaching marketers how to take full advantage of their marketing stack and helping them take their initiatives to the next level. In my spare time I enjoy traveling, tea time and exploring outdoors with my family.
I am the resident training expert at Marvel Marketers and a Marketo Solutions Architect. I enjoy teaching marketers how to take full advantage of their marketing stack and helping them take their initiatives to the next level. In my spare time I enjoy traveling, tea time and exploring outdoors with my family.
Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

The birds are chirping, and the sun is finally starting to shine. It’s official—spring has arrived! It’s time to organize that closet, pick up the broom, and get rid of all the clutter. While this annual ritual of meticulously cleaning and sorting is in full swing, you should also make sure you give your data a good clean!

Companies, both small and large, must keep up with tidying up their virtual closets on a regular basis. As we continue to collect an increasing amount of data, there are steps we must take to ensure our data is clean, organized, and updated appropriately.

Let’s review some tips to help you stay on track and give your data the spring cleaning it deserves.

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Posted by Rebecca Chase in Best Practices, Marketing Automation

How to Prepare for Marketo’s New MCE

So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored to be more scenario-based, which means that test takers have to REALLY understand the platform to pass.

Here’s 4 things guaranteed to help you get prepped and (hopefully) ace the test the first time:

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Posted by Rebecca Chase in Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation

Import Your Lists the Easy Way

You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising leads. So, now what?…

It’s time to get those leads into Marketo and follow up with every last one of them A.S.A.P, especially while you and your company are still fresh on their minds. Continue reading →

Posted by Rebecca Chase in Best Practices, Education, Marketing Automation, Optimization

Here’s a Secret for Importing Your Lists Into Marketo…

Does the health of your data leave you feeling embarrassed? Don’t worry, you aren’t alone. Life (not to mention improper list importing) can leave us feeling disorganized and overwhelmed at times. But instead of pointing fingers at why your data is in the state that it’s in, let’s talk about the solution–creating a list import template. Continue reading →

Posted by Rebecca Chase in Best Practices, Education, Marketing Automation