Sophie Lee

When I’m not learning new digital automation tricks, I live to travel. I’m fascinated by multi-culture dynamics, and I love being the translator for my quadrilingual little girls.
When I’m not learning new digital automation tricks, I live to travel. I’m fascinated by multi-culture dynamics, and I love being the translator for my quadrilingual little girls.
The Time I Had to Import 50,000 New Leads into Marketo…

The Time I Had to Import 50,000 New Leads into Marketo…

It wasn’t an unusual request from a client. Waiting for a data file to import leads into Marketo is one of the many things a marketing automation consultant does in a normal day.

Except this time, the list contained 50,000+ rows.

When I first opened the giant file, I crossed my fingers that it wouldn’t make my computer crash. After my silent wish, I knew I needed to quickly get a handle on this massive amount of data. At first glance, I could see a bunch of typos, and I knew this was going to be an issue.

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Posted by Sophie Lee in Marketing Automation, Optimization