Wasif Khan

As Marvel Marketers' Chief Operating Officer, Wasif has a long history of building and scaling businesses, from startups to giant enterprises. He has a deep understanding of what it takes to build successful companies and has developed powerful sales and marketing strategies for companies all over the world.
As Marvel Marketers' Chief Operating Officer, Wasif has a long history of building and scaling businesses, from startups to giant enterprises. He has a deep understanding of what it takes to build successful companies and has developed powerful sales and marketing strategies for companies all over the world.
Why Don’t MQLs Convert?

Why Don’t MQLs Convert?

When our Marketing Director, Pam Hege, asked me “Wasif, why don’t MQLs convert?”, I replied sarcastically, “It’s because you didn’t provide me with any quality MQLs.” 🙂 (I have some making up to do with Pam after that reply.)  

The truth is that there are several factors, and while Marketing and Sales leaders might be asking these questions differently and have different opinions, the one thing they both agree upon—and are measured on—is net new revenue.

For decades, we have evolved both Marketing and Sales processes. As leaders and as an industry, we have done it all—from naming all types of marketing funnels, to dissecting, mapping, staging, and flipping them to equally complex methods in Sales processes and stages (i.e. Sandler, Mack Hanan, Tony Parinello & Rain Group solution selling to name a few). Then, when you layer all of that on top of each organization’s and each and leader’s best practices and frameworks, you will get our current problem statement. Why is it so hard for MQLs to convert into a qualified opportunity?

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Posted by Wasif Khan in Pipeline Marketing
COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond

COVID-19 Disruption – Bringing Out the Best in Us as Marketers and Beyond

Mankind’s one true nature is to survive and evolve.  Throughout its existence, mankind has experienced large and small natural and self-inflicted disasters.  Each incident, however much more disastrous than its predecessor, has enabled our species to rise up, come together, and come out stronger not only as people but as a species.

The COVID-19 virus is an example of the human species at its finest. 

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Posted by Wasif Khan in Additional Resources, Entrepreneurship