Additional Resources

4 Quick Tips on How to Jump into Marketo for Newbies

4 Quick Tips on How to Jump into Marketo for Newbies

You’ve already purchased Marketo, so you know what a great tool it is and how it can take your marketing to new heights. But where to start?

Here are a few tips on how to dip a toe (or 4) into this deep pool of complex software before you dive in.

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Posted by Marvel Marketers in Additional Resources, Brand Awareness, Education, Marketing Automation, 0 comments

Get the Nurture Results Your Team Actually Needs

It’s a brand new quarter, and chances are your Demand Gen team is hungry to launch an engagement program. As it turns out, they even have the proposed program outlined, including how they will determine success—5 unique clicks across different email assets.

You think about the possible ways to track this, and your first instinct is to set up a “clicks link” email trigger in Marketo. From there, you would just add the right link and the minimum number of time constraints possible. Done, right? 

Well, not quite.

The constraint parameter you’ve added in this instance doesn’t actually account for unique clicks. Crap. Lucky for you (and the rest of us Marketo users out there), there’s another way to do this by using a custom field. Let’s set one up for this hypothetical situation together.

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Posted by Marvel Marketers in Additional Resources, Best Practices, Education, Marketing Automation, Optimization, 0 comments

How to Prepare for Marketo’s New MCE

So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored to be more scenario-based, which means that test takers have to REALLY understand the platform to pass.

Here’s 4 things guaranteed to help you get prepped and (hopefully) ace the test the first time:

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Posted by rebecca@marvelmarketers.com in Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation, 0 comments