Best Practices

Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

In just a few weeks, your company will be hosting the world’s most exclusive conference, #Hoolicon2019, and you are responsible for the email campaign to promote it. You were already given the exact audience criteria, so you build your smart list accordingly, ensure your smart list produces the desired results, and prepare to add it to your Marketo send campaign.

What could go wrong?

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Posted by Janice Lee in Best Practices, Marketing Automation, Marvel Marketing Minute
Systems in Control Part 1 – Keeping Marketo Healthy

Systems in Control Part 1 – Keeping Marketo Healthy

How long should marketers and salespeople wait for the technology that enables them?

For example, what if you were trying to send an email but it didn’t send right away? How long would you wait before you had to abort an email launch?  What if you were trying to push data to Salesforce from another system but it took more than one business day? Marketing and sales users obviously find these situations frustrating, and enough system delays can silently wreak havoc on your business.

As a senior business partner at Marvel Marketers, I’ve spent much of my time helping larger clients improve their systems, especially when it comes to delayed business processes.  I’ve seen synchronization delays lasting longer than a week between marketing automation systems (like Marketo) with CRMs (like Salesforce). I’ve also seen a Marketo instance with so many workflows firing at once that the initial backlog resulted in multiple delayed email launches and other key data changes that took more than 3 full business days to resolve.

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Posted by Phil Leichtle in Additional Resources, Best Practices, Marketing Automation
Marvel Marketing Minute – It’s OK to Manage Your Manager

Marvel Marketing Minute – It’s OK to Manage Your Manager

Really, it’s okay to manage your manager!

I don’t mean to micro-manage your manager by walking to their office, demanding answers, and giving them tasks. You’d have to have one heck of a professional working dynamic to pull that one off.

Instead, my definition of “managing your manager” is to reach a point where the communication between you and your manager becomes bi-directional, and you feel empowered to provide valuable input and drive conversations. As a senior level marketer, I’ve been extremely fortunate to have come across strong and passionate leaders that encourage this type of interaction, and who provide their team opportunities to grow their skills.

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Posted by Michelle Rodriguez in Best Practices, Marvel Marketing Minute
A Superhero’s Guide to Flawless Marketing Automation Campaigns – 5 Steps That Prevent Villains from Tarnishing Your Brand

A Superhero’s Guide to Flawless Marketing Automation Campaigns – 5 Steps That Prevent Villains from Tarnishing Your Brand

Growing up, my father used to say, “If you don’t have time to do it right the first time, what makes you think you will have time to do it again?” He was an absolute perfectionist. He was also one of those people who would sit down at a restaurant and find the typo on the menu before anyone else had even picked theirs up. One of the greatest lessons I learned from my father was about quality and the impact of quality on my brand.

Today, as part of the Marvel Marketers team of superheroes, our namesake commands quality. After all, a superhero has very little room for error. I find myself being called in to save the day on campaigns where all the information we have is “something isn’t working.” Almost always, I find that a solid quality assurance (QA) process would have caught the problem. The difference between good and great is frequently just the simple step of slowing down and checking it twice.

With these 5 easy steps, you can keep the villains out of your marketing automation campaigns.

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Posted by Marcie Weaver in Best Practices, Marketing Automation
Marvel Marketing Minute – 3 Things You Have to Do to Make Marketo Programs and SFDC Campaigns Work Together

Marvel Marketing Minute – 3 Things You Have to Do to Make Marketo Programs and SFDC Campaigns Work Together

As marketers, we are always trying to find ways to make sure our marketing efforts are tracked and receive credit when they drive or influence sales deals. Before we can start taking credit to closed deals, we need to take a few steps back and make sure we have our Marketo programs, channels, and status set up and in-sync with our SFDC Campaigns.

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Posted by Cassie Lloyd in Best Practices, Marketing Automation, Marvel Marketing Minute
Hosting a Webinar? Here’s Your 7-Week Prep Plan

Hosting a Webinar? Here’s Your 7-Week Prep Plan

Planning a webinar? Got the topic and speaker already figured out?

Great!

Now what?

The prep work you do now will determine how successful your webinar actually is. And you have to start early. Check out this superhero-approved 7-week prep plan:

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Posted by Ipek Negiz in Best Practices, Brand Awareness, Content, Education, Lead Generation
Marvel Marketing Minute – Don’t Forget About Time Zones!

Marvel Marketing Minute – Don’t Forget About Time Zones!

“What time zone is this?”

It’s an important question to know the answer to when you land in a new place, and it’s also important to know the answer to when you send an email to your audience. Time zones can be tricky. Some countries observe daylight savings, while others do not, and the dates are different, too.

In 2018, our team was running a global program from September to November, with several weekly webinars across several regions. We had conventional reminder emails in Marketo that were pre-scheduled to send 30 minutes before the start of the webinar. So for a webinar starting at 10:00 am, we sent out a reminder email at 9:30 am. Everything felt timely until the last week of October, when we thought we made a mistake on the scheduled time of the reminder email. Instead of sending 30 minutes prior to a webinar in Europe, it sent 30 minutes into the webinar.

What happened?

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Posted by Anish Kumar in Best Practices, Marketing Automation
Bogged Down by Details? Here’s a Superhero’s Plan for Super Career Growth

Bogged Down by Details? Here’s a Superhero’s Plan for Super Career Growth

It’s been three years, and you are still the Marketing Operations manager at your company. You’ve gotten good, I mean, really good at your job. Your templates are flawless, you’ve reduced turnaround time by 70%, and your database is so clean you can eat tomato soup out of it. You’re in a good place, but you’re in the same place.

Meanwhile, everyone else around you seems to be doing things. How did Josh the SDR transition to become a Customer Success Engineer? When did Wendy the intern become Head of Brand? Sam left to start his own company?! (Who took the Honolulu Cookies that I left on his desk?!)

When your job requires you to hyperfocus on the details, it can be easy to get lost in the day-to-day that you forget to focus on your own self growth.

This has been one my biggest challenges, and one I’m constantly working on. Over the past few years, I’ve picked up a few best practices to shake me out of my tunnel vision and help me refocus on my own personal and career growth.

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Posted by Janice Lee in Best Practices, Entrepreneurship
5 Things That the Very Best Marketers are Constantly Doing

5 Things That the Very Best Marketers are Constantly Doing

Have you ever wondered what you can do to be a better marketer? Throughout the years in different marketing organizations, I noticed there are 5 things that the very best marketers are constantly doing.

With that in mind, here are the habits you should start in 2019:

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Posted by Annie Ho in Best Practices