Best Practices

Navigating the Fine Details of Your Marketo Setup

Navigating the Fine Details of Your Marketo Setup

Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.

In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.

Continue reading →

Posted by Marvel Marketers in Best Practices, Lead Generation, Marketing Automation, 0 comments
5 Best Practices for Social Media Engagement

5 Best Practices for Social Media Engagement

Right now, hundreds of millions of people are using social media websites. No matter what industry you’re in, generating quality engagement in social media is vital.

But getting that engagement isn’t easy. After all, everyone else is trying to get it, too! If you want to make the most of your social media engagement, follow these 5 superhero-approved best practices.

Continue reading →

Posted by Marvel Marketers in Best Practices, Content, Social Media, 0 comments
Making the Most Out of Marketo’s Best Reporting Tool

Making the Most Out of Marketo’s Best Reporting Tool

Last week, we talked about several of the Custom reports you can create in Marketo to get an even better look at your data. This week, we’re discussing one of our favorite features—Marketo’s Revenue Cycle Explorer (RCE).

If you purchased it, you’ve got the platform’s most advanced reporting tool. With it, you can dig deeper into your data and see things like the ROI relationship between your marketing and your opportunities, large pivot tables, and a more specific analysis of your sales funnel.

But if you want to take advantage of everything that RCE has to offer, you have to understand Channel Analytics Behavior.

Continue reading →

Posted by Marvel Marketers in Best Practices, Marketing Automation, 0 comments