Best Practices

5 Things That the Very Best Marketers are Constantly Doing

5 Things That the Very Best Marketers are Constantly Doing

Have you ever wondered what you can do to be a better marketer? Throughout the years in different marketing organizations, I noticed there are 5 things that the very best marketers are constantly doing.

With that in mind, here are the habits you should start in 2019:

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Posted by Annie Ho in Best Practices
Marvel Marketing Minute – Making Your Audience Feel All the Feels

Marvel Marketing Minute – Making Your Audience Feel All the Feels

St.Valentine’s Day: when lovers express their affection with greetings and gifts. It’s really all about feelings—warm, fuzzy, kind. It’s the holiday known by its overwhelming use of hearts, flowers, chocolates, and warm colors. Hallmark, Hershey’s, and many others have supported this vision to expand on these heartfelt emotions.

As marketers, and leaders, our job is to make people feel. When I was at Nordstrom, my role was to make the store feel a certain way. Each department had what amounts to a vision board and a persona that we targeted.  We wanted that forever-35 or super savvy funky girl to feel comfortable in her “space”. Physical space makes sense for feelings, right?

Now I sit in the digital world, which is far more vast than any before. We have the ability to reach more people, maybe more easily. But the responsibility for how they feel about us hasn’t changed.  

When you look at your email, social post, website, etc., how does it make you feel? How do you think it makes your target or potential customers feel? And your current customers? Are they inspired and energized? Are they motivated to act? Are they delighted by your note, or does it slip into their Unroll.me filter?  

There are a few things you can do right now to make sure your end-user is feeling all the feels you’d like them to:

1. Make it beautiful

Run your email through a testing program like Email on Acid or Litmus. If your email isn’t responsive or something’s not quite right, there’s no way you’ll give them warm fuzzies or make them feel inspired and delighted!

2. Make it meaningful

Does your content say something meaningful…I mean really meaningful?  If you’re not adding value from the start, your relationship probably isn’t going to grow. (That’s Dating 101!)

3. Send the right message

Send yourself that email to your personal email and your work email to see if it’s presented how you’d like in those different settings. At the end of the day, all emails are B2C…or maybe B2P(eople).  Make sure the person on the other end likes what they see.

4. Don’t smother them

Review your reports and your communication limits to make sure they’re set correctly. The only thing that should be smothered are burritos. Or maybe an ice cream sundae.

If you’re not sure how to do these things, we can help…with your marketing. We’ll leave your love life to you.  Happy St. Valentine’s Day! 💖

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Posted by Amanda Thall in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
4 Signs Your Website Needs a Major Makeover

4 Signs Your Website Needs a Major Makeover

The majority of organizations don’t give much thought to their websites once they’re up and running. Unless there’s some kind of technical snafu, you probably aren’t actively thinking about ways to improve your user experience and boost conversions.

Unfortunately, though, there are a lot of websites out there that aren’t reaching their full potential. How do you know if yours is one of them?

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Posted by Nicole Pytel in Best Practices, Content, Optimization
Welcome to The Marvel Marketing Minute!

Welcome to The Marvel Marketing Minute!

The superheroes here at Marvel Marketers love passing along tips that you can take back to your desk and implement right away. In fact, we love it so much that we’ve created a weekly tips series called “The Marvel Marketing Minute” that we think you’ll really enjoy.

On Thursdays, we’ll share some quick superhero-approved tips that will help your marketing efforts shine.

Here’s the first one:

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Posted by Marvel Marketers in Best Practices, Marvel Marketing Minute
Navigating the Fine Details of Your Marketo Setup

Navigating the Fine Details of Your Marketo Setup

Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.

In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.

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Posted by Marvel Marketers in Best Practices, Lead Generation, Marketing Automation, 0 comments