When’s the last time you practiced hitting a target?
It’s no secret that the more you repeat the same motion over and over and over again, the better you become at that particular skill—just ask any NBA, NFL or MLB player. The world’s best athletes get it, so why don’t we apply the same learnings to marketing?
Technology in today’s world is always changing. It seems like everyone was just buzzing about marketing automation, and now technology has given you the power to create Account Based Marketing (ABM) so that you can focus on sales development, customer success, and yes, plenty of marketing.
If you feel a little overwhelmed by all of these changes, you’re not alone.
GDPR.
It’s only four little letters, but it’s about to have a giant impact on your sales and marketing efforts.
The European Union’s General Data Protection Regulation goes into effect tomorrow, May 25th. If you don’t comply with GDPR, you may have to stop all of your marketing in the EU, and you could face heavy fines.
When I travel, I read… a lot.
It’s really my only quiet time to catch up on all of the articles, books and blog posts that I’ve flagged to read during my almost non-existent downtime. And, to be honest with you, I LOVE Vanity Fair. The writing is superb and the storytelling takes me on a journey, usually teaching me something new and interesting too.
I was recently catching up on the December 2016 issue, and came across a story titled, “Bond of Brilliance.” Written by the author of Moneyball, this article predated even that tale. You know…the one about how the Oakland A’s used statistics to come from behind and form a winning team? Or maybe you know it better as “that one baseball movie with Brad Pitt”?
Either way, the article outlines how the Moneyball methodology works (and can work) for a while, but ultimately fails. It explores the topic of why relying on data only, in place of human intelligence and intuition, almost always leads to failure in the long run.
I found this subject so fascinating that I read the article twice, especially since it contradicted my own personal mantra as a digital marketer, that data is the only “real” truth that I can rely on in my work. Continue reading →
That’s right folks, it’s that time of year again…Marketo’s annual Marketing Nation Summit is just around the corner! Whether you’re manning a booth, presenting, taking notes or were just lucky enough to receive a last-minute invite, it’s going to be epic.
But this doesn’t mean you should plan on attending without a strategy in place. In fact, even just wandering the floor can require clever survival tactics. To help you “Summit” like a boss, we’ve gathered some tips and tricks based on our own attendance experience over the years. Continue reading →
Last week, Maneeza and I had the pleasure of presenting for the Boston Marketo User Group (BMUG) during two days of Everything ABM. And it was awesome! Continue reading →
By its namesake, Fuzzy Logic Matching sounds pretty, well… unreliable. But what’s in a name? A data pairing algorithm by any other name would be as sweet! Shakespeare quotes aside, Fuzzy Logic Matching can (and probably should) be one of your best friends when you’re ready to identify your target list as part of your Account Based Marketing (ABM) efforts. Here’s why. Continue reading →
Back in 2009, I started research for a book called “Precision Marketing.” And it was during this pursuit of knowledge that I came across another book that would become paramount not only in the project I was working on at the time, but my own personal career as a marketer. It was a book called “Spanning Silos.” Continue reading →
Content marketing is transforming the world of B2B marketing like never before, allowing marketers to initiate conversations and develop relationships earlier in the buying process. Today’s content marketing meets content selling, and, to put it frankly, it’s pretty awesome. Continue reading →
Whether your focus is B2B, B2C or P2P, it boils down to this: we talk to people. Companies are run by actual humans, and when these companies have problems–it’s people that are looking for the answers. We see this theme throughout the smallest startup to the largest enterprise business. Continue reading →
