Brand Awareness

Most Organizations are Dropping the Ball on Content Marketing

Most Organizations are Dropping the Ball on Content Marketing

How much time does your organization devote to content marketing?

Do you have a dedicated content professional on your staff, or is writing and publishing content something you try to get around to in your spare time?

Do you remember the last time you sent out an email to your subscribers?

What about the last time you posted on your blog?

Consider this your wake-up call. Without the right content marketing strategy, your success in 2019 and beyond is limited.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Social Media
Marvel Marketing Minute — Digital Marketing Channels Most People Don’t Consider

Marvel Marketing Minute — Digital Marketing Channels Most People Don’t Consider

Growing up, I had every intent on a career in science. I didn’t consider marketing or sales as a profession of choice and knew nothing about business. I admit, I am probably one of many who believed that marketing was only responsible for print material, the “pretty” brochures. Now, when I hear others define it as such, my heart slightly cringes. Fortunately, I learned early on in my career how marketing is defined across various channels and its role as part of a business strategy. As a digital marketer, it’s always fun for me to help explain to my peers what exactly is digital marketing and why it’s important.

Digital marketing is a way for companies to advertise their products and services through online channels, and it is only one of several channels that a marketing department is responsible for. Others include events, demand generation, social, distribution, partner, etc. Some of these channels could branch out to their own specific sub-channels and tactics, and digital marketing is a great example of this.

Here are the different types of digital marketing channels I’ve come across—all of which can produce big results for your business:

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Posted by Michelle Rodriguez in Brand Awareness, Lead Generation, Marvel Marketing Minute
Marvel Marketing Minute – Surefire Ways to Establish Thought Leadership

Marvel Marketing Minute – Surefire Ways to Establish Thought Leadership

“Thought leadership” is one of those buzzwords that gets tossed around all the time. But unlike other buzzwords that are trendy one day and groan-worthy the next (I’m looking at you, “guru”, “blogosphere”, and “low-hanging fruit”), this one is actually vital to your marketing efforts.

As a thought leader, you’re a go-to authority in your industry. You’re the first person (or company) that everyone thinks of. You’re the one that everyone looks to when there’s a new industry development. In other words, you’re the top dog.

So, how do you actually establish thought leadership?

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marvel Marketing Minute
Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Whether they’re product demo videos, videos that welcome people to your website, or video newsletters that nurture leads, video marketing is one of the best tools in a marketer’s arsenal.

Just how effective can video marketing be?

  • 5 billion videos are watched on YouTube every single day
  • 100 million hours of video are watched on Facebook every single day
  • Marketers who use video grow revenue 49% faster than marketers who don’t 
  • Using video in an email can lead to click-through rates that are 200%-300% higher
  • Including video on a landing page can increase conversions by 80%
  • 90% of viewers surveyed say that product videos help them make purchasing decisions

However, with so much competition in today’s landscape, you can’t post a video or two and call it a day. One-offs will not lead to success. Instead, you need a bonafide video marketing strategy.

Here’s a three-step plan for creating one:

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation
Hosting a Webinar? Here’s Your 7-Week Prep Plan

Hosting a Webinar? Here’s Your 7-Week Prep Plan

Planning a webinar? Got the topic and speaker already figured out?

Great!

Now what?

The prep work you do now will determine how successful your webinar actually is. And you have to start early. Check out this superhero-approved 7-week prep plan:

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Posted by Ipek Negiz in Best Practices, Brand Awareness, Content, Education, Lead Generation
Did You See All of Those Big Content Marketing Lessons During Super Bowl LIII?

Did You See All of Those Big Content Marketing Lessons During Super Bowl LIII?

The end of football season is officially upon us. If you’re a New England Patriots fan, you’re probably exhausted from celebrating, while all other fans are busy saying “wait til next year.”

In between all of the action on the field, did you notice that there were some big content marketing lessons during Super Bowl LIII?

Here’s how you can use America’s most-watched sporting event to your content marketing advantage.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation
What is Content? The Answer is More Complicated Than You Think!

What is Content? The Answer is More Complicated Than You Think!

“What is content?”

It sounds like a really easy question, right? All of the stuff you see published on the web (including this blog post!) is content.

At the end of 2018, 50% of organizations surveyed said they planned on increasing their content marketing budget over the next year. If you want to increase your brand awareness, thought leadership, and ROI, you have to dig deeper into the definition of “content.”

So, what makes for great content?

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation

Spelling out a Successful Content Marketing Strategy

In most companies, content marketing is either considered a blessing or a curse.

Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.

But what exactly is “proper” content? How do you create the right strategy?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Lead Generation, 0 comments

The Marketo Webinar Features You Should be Using, Like, Now

Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Education, Marketing Automation, Optimization, 0 comments