Content

Forget Losing Weight—Make These Content Marketing Resolutions Instead

Forget Losing Weight—Make These Content Marketing Resolutions Instead

With the end of 2018 just two weeks away, it’s time to start thinking about all of those New Year’s Resolutions you’re going to make. Forget the old standbys that no one ever seems to stick to—like quitting smoking cold turkey, arriving at the gym at 5:00 AM, and getting a full 8 hours of sleep every night.

Instead, focus on New Year’s Resolutions that are more realistic and more beneficial for your business. If you haven’t done so already, our superheroes suggest making content marketing a big focus for your organization in 2019.

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Posted by npytel@marvelmarketers.com in Content, Lead Generation
5 Best Practices for Social Media Engagement

5 Best Practices for Social Media Engagement

Right now, hundreds of millions of people are using social media websites. No matter what industry you’re in, generating quality engagement in social media is vital.

But getting that engagement isn’t easy. After all, everyone else is trying to get it, too! If you want to make the most of your social media engagement, follow these 5 superhero-approved best practices.

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Posted by Marvel Marketers in Best Practices, Content, Social Media, 0 comments

A Superhero’s Guide to Reducing Email Unsubscribes

Unsubscribe /ʌnsəbˈskrʌɪb/

Verb. 1. Cancel a subscription to an electronic mailing list or online service. 2. An email marketer’s worst nightmare.

We’ve all been there. You send out an email and then anxiously await as the unsubscribe count ticks up…and up…and up. While you can’t prevent leads from unsubscribing, there are steps you can take to reduce the number of people who unsubscribe from your list.

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Posted by Marvel Marketers in Best Practices, Content, Marketing Automation, 0 comments

Spelling out a Successful Content Marketing Strategy

In most companies, content marketing is either considered a blessing or a curse.

Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.

But what exactly is “proper” content? How do you create the right strategy?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Lead Generation, 0 comments

The Marketo Webinar Features You Should be Using, Like, Now

Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Education, Marketing Automation, Optimization, 0 comments

How to Tell if Your Content Deserves a Crown (or Exile)

I know you hear it.

That not-so-subtle chant of “Content is king!” ringing in your ears.  But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.

Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.

Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Continue reading →

Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Marketing Automation, Optimization, Social Media, 0 comments

Marketo & HTML: What You REALLY Need to Know

Marketo has become increasingly more user-friendly over the past few years, but it can still stump even a seasoned professional if they don’t have the right coding skills. Let’s explore the basics of HTML, so you can look like the king or queen of code in front of your Marketo peers with your impeccably designed emails. Continue reading →

Posted by Marvel Marketers in Content, 0 comments