Customer Marketing

Is Messaging the Missing Link in Your Marketing Strategy?

Is Messaging the Missing Link in Your Marketing Strategy?

Who are you talking to and what are you trying to say?

You need a specific answer to each of these questions in order to create content that makes your overall marketing strategy a success. 

Content comes in many different forms—emails, social media posts, product pages, blog posts, the list goes on and on—but the messaging you use in all of them should be the same. It’s the messaging that turns content publishing into a full-fledged content marketing strategy.

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Posted by Nicole Pytel in Content, Customer Marketing
Find Quick Revenue with Customer Marketing

Find Quick Revenue with Customer Marketing

As B2B marketers across the country work to get back on track, one of the toughest challenges they face is rebuilding the pipeline for their sales colleagues to drive revenue. After pausing ad campaigns, canceling live events, and pivoting marketing messages from “engage with us” to “we care,” the flow of qualified leads may have slowed to a trickle.

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Posted by Pam Hege in Customer Marketing