Education

Create Custom Marketo Reports for Better Data Analysis

Create Custom Marketo Reports for Better Data Analysis

While Marketo Analytics has reports for email, landing page, and web page data, if you want to dig deeper into your data, you need to take advantage of Marketo’s customization tools.

The People Performance Report will allow you to build custom Marketo reports and answer questions like:

  • How many leads are coming from social media vs your website?
  • What Acquisition Program leads to the most opportunities?
  • Which Engagement Program do your new leads end up in?
  • How many leads are in Marketo from each lead source?
  • What lead sources are generating the most revenue?

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Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization, 1 comment

The Marketo Webinar Features You Should be Using, Like, Now

Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Education, Marketing Automation, Optimization, 0 comments
4 Quick Tips on How to Jump into Marketo for Newbies

4 Quick Tips on How to Jump into Marketo for Newbies

You’ve already purchased Marketo, so you know what a great tool it is and how it can take your marketing to new heights. But where to start?

Here are a few tips on how to dip a toe (or 4) into this deep pool of complex software before you dive in.

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Posted by Marvel Marketers in Additional Resources, Brand Awareness, Education, Marketing Automation, 0 comments

7 Tips for Naming Your Marketo Programs the Right Way

Whether you’re part of a team of 20+ marketers for a major enterprise or the lone marketer for an ambitious start up, we all have dreams of a more organized and manageable Marketo instance. Having a good program naming convention is one way to clean things up, and it can also do wonders for your reporting.

Since programs are automatically sorted chronologically in folders and reports, consistent naming conventions will also make it easier to search for programs, add an asset to a smart list or flow step, and filter by “program name” in an RCE report.

Having worked with hundreds of customers on optimizing their Marketo instances myself, here are my top 7 must-follow tips for naming Marketo programs: Continue reading →

Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization, 0 comments

Get the Nurture Results Your Team Actually Needs

It’s a brand new quarter, and chances are your Demand Gen team is hungry to launch an engagement program. As it turns out, they even have the proposed program outlined, including how they will determine success—5 unique clicks across different email assets.

You think about the possible ways to track this, and your first instinct is to set up a “clicks link” email trigger in Marketo. From there, you would just add the right link and the minimum number of time constraints possible. Done, right? 

Well, not quite.

The constraint parameter you’ve added in this instance doesn’t actually account for unique clicks. Crap. Lucky for you (and the rest of us Marketo users out there), there’s another way to do this by using a custom field. Let’s set one up for this hypothetical situation together.

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Posted by Marvel Marketers in Additional Resources, Best Practices, Education, Marketing Automation, Optimization, 0 comments

How to Prepare for Marketo’s New MCE

So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored to be more scenario-based, which means that test takers have to REALLY understand the platform to pass.

Here’s 4 things guaranteed to help you get prepped and (hopefully) ace the test the first time:

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Posted by rebecca@marvelmarketers.com in Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation, 0 comments

Import Your Lists the Easy Way

You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising leads. So, now what?…

It’s time to get those leads into Marketo and follow up with every last one of them A.S.A.P, especially while you and your company are still fresh on their minds. Continue reading →

Posted by rebecca@marvelmarketers.com in Best Practices, Education, Marketing Automation, Optimization, 0 comments

Why Marketing Automation Will Never be Easy

Marketing Automation today is experiencing the Facebook Effect, with everyone comparing their life (or in this case, their instance) to the polished, finished results of everyone else.

But in reality, the work behind those results and the day-to-day activities it took to get to that point might not be so pretty. To succeed in Marketing Automation, marketers need to take a step (or five) back to look at its foundation to form a proper strategy. Continue reading →

Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization, Superheroes in the News, 0 comments

Here’s a Secret for Importing Your Lists Into Marketo…

Does the health of your data leave you feeling embarrassed? Don’t worry, you aren’t alone. Life (not to mention improper list importing) can leave us feeling disorganized and overwhelmed at times. But instead of pointing fingers at why your data is in the state that it’s in, let’s talk about the solution–creating a list import template. Continue reading →

Posted by rebecca@marvelmarketers.com in Best Practices, Education, Marketing Automation, 0 comments