Education

Import Your Lists the Easy Way

You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising leads. So, now what?…

It’s time to get those leads into Marketo and follow up with every last one of them A.S.A.P, especially while you and your company are still fresh on their minds. Continue reading →

Posted by Rebecca Chase in Best Practices, Education, Marketing Automation, Optimization

Why Marketing Automation Will Never be Easy

Marketing Automation today is experiencing the Facebook Effect, with everyone comparing their life (or in this case, their instance) to the polished, finished results of everyone else.

But in reality, the work behind those results and the day-to-day activities it took to get to that point might not be so pretty. To succeed in Marketing Automation, marketers need to take a step (or five) back to look at its foundation to form a proper strategy. Continue reading →

Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization, Superheroes in the News

Here’s a Secret for Importing Your Lists Into Marketo…

Does the health of your data leave you feeling embarrassed? Don’t worry, you aren’t alone. Life (not to mention improper list importing) can leave us feeling disorganized and overwhelmed at times. But instead of pointing fingers at why your data is in the state that it’s in, let’s talk about the solution–creating a list import template. Continue reading →

Posted by Rebecca Chase in Best Practices, Education, Marketing Automation
Maneeza’s Super Advanced Lead Nurture Check List

Maneeza’s Super Advanced Lead Nurture Check List

 

Most popular slide from my Marketo User Group (SF) Presentation … Enjoy! @Marketo @Nurture @SFMUG

Can you complete these sentences?

  1. We Nurture at our organization because …
  2. Leads we nurture convert at X% Higher rate then Leads we don’t nurture.
  3. Our Nurture Growth Plan is _______.
  4. We picked our Transition rules based on _______.
  5. Our Segmentation Strategy is ______.
  6. This is how we use the Engagement Score ____.
  7. Leads that are nurtured close at “X” Percent Higher rate compared to leads that are not.
  8. Lead that are nurtured close at “X” Fraction of the time of leads that are not.
  9. Here is our Buyers’ Journey:
  10. Our Nurture is X percent more effective because of Y reasons due to Automation.

Originally Posted: LinkedIn – 5/15/2015

Posted by Maneeza Aminy in Best Practices, Education, Lead Generation, Marketing Automation