Events Marketing

A Tale of Two Truths – Event Marketing in a COVID-19 World

A Tale of Two Truths – Event Marketing in a COVID-19 World

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair.”

     – Charles Dickens, A Tale of Two Cities

First published in 1859, Charles Dickens had no way of predicting the Spanish Flu Epidemic that would sweep through the world 59 years later and infect over 500 million people. And now, 161 years later, here we are in 2020 facing our own pandemic. 

For those of us in the event industry, this is the winter of our despair. 

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Posted by Valerie Rivir in Events Marketing