Lead Generation

Forget Losing Weight—Make These Content Marketing Resolutions Instead

Forget Losing Weight—Make These Content Marketing Resolutions Instead

With the end of 2018 just two weeks away, it’s time to start thinking about all of those New Year’s Resolutions you’re going to make. Forget the old standbys that no one ever seems to stick to—like quitting smoking cold turkey, arriving at the gym at 5:00 AM, and getting a full 8 hours of sleep every night.

Instead, focus on New Year’s Resolutions that are more realistic and more beneficial for your business. If you haven’t done so already, our superheroes suggest making content marketing a big focus for your organization in 2019.

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Posted by npytel@marvelmarketers.com in Content, Lead Generation
Navigating the Fine Details of Your Marketo Setup

Navigating the Fine Details of Your Marketo Setup

Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.

In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.

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Posted by Marvel Marketers in Best Practices, Lead Generation, Marketing Automation, 0 comments

Spelling out a Successful Content Marketing Strategy

In most companies, content marketing is either considered a blessing or a curse.

Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.

But what exactly is “proper” content? How do you create the right strategy?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Lead Generation, 0 comments

Want Lead Scoring Success? Use This Strategy

People tend to think that creating an effective lead scoring plan is challenging, but it doesn’t have to be. In fact, it can be a great interactive process between your sales and marketing teams that helps strengthen their relationship.

How does lead scoring work? Continue reading →

Posted by Marvel Marketers in Best Practices, Lead Generation, Marketing Automation, 0 comments

7 Tips for Landing Page Success

Landing pages are essential to any digital lead generation effort, but are you creating landing pages that drive conversions or act as a repellent? If you want to see landing page success, you need to get these 7 things right:

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Posted by Marvel Marketers in Best Practices, Lead Generation, Optimization, 0 comments