When I travel, I read… a lot.
It’s really my only quiet time to catch up on all of the articles, books and blog posts that I’ve flagged to read during my almost non-existent downtime. And, to be honest with you, I LOVE Vanity Fair. The writing is superb and the storytelling takes me on a journey, usually teaching me something new and interesting too.
I was recently catching up on the December 2016 issue, and came across a story titled, “Bond of Brilliance.” Written by the author of Moneyball, this article predated even that tale. You know…the one about how the Oakland A’s used statistics to come from behind and form a winning team? Or maybe you know it better as “that one baseball movie with Brad Pitt”?
Either way, the article outlines how the Moneyball methodology works (and can work) for a while, but ultimately fails. It explores the topic of why relying on data only, in place of human intelligence and intuition, almost always leads to failure in the long run.
I found this subject so fascinating that I read the article twice, especially since it contradicted my own personal mantra as a digital marketer, that data is the only “real” truth that I can rely on in my work. Continue reading →
