The end of football season is officially upon us. If you’re a New England Patriots fan, you’re probably exhausted from celebrating, while all other fans are busy saying “wait til next year.”
In between all of the action on the field, did you notice that there were some big content marketing lessons during Super Bowl LIII?
Here’s how you can use America’s most-watched sporting event to your content marketing advantage.
According to a 2018 study, there are nearly 1.7 billion sites living on the world wide web. Add that to the 124.5 business emails that are sent out every day and the 5,000 ads the average person is exposed to every day, and you’ve got an awful lot of content floating around!
In order to stand out from the crowd, your content needs to be absolutely irresistible. But how do you tell if it is?
“What is content?”
It sounds like a really easy question, right? All of the stuff you see published on the web (including this blog post!) is content.
At the end of 2018, 50% of organizations surveyed said they planned on increasing their content marketing budget over the next year. If you want to increase your brand awareness, thought leadership, and ROI, you have to dig deeper into the definition of “content.”
So, what makes for great content?
With the end of 2018 just two weeks away, it’s time to start thinking about all of those New Year’s Resolutions you’re going to make. Forget the old standbys that no one ever seems to stick to—like quitting smoking cold turkey, arriving at the gym at 5:00 AM, and getting a full 8 hours of sleep every night.
Instead, focus on New Year’s Resolutions that are more realistic and more beneficial for your business. If you haven’t done so already, our superheroes suggest making content marketing a big focus for your organization in 2019.
Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.
In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.
When’s the last time you practiced hitting a target?
It’s no secret that the more you repeat the same motion over and over and over again, the better you become at that particular skill—just ask any NBA, NFL or MLB player. The world’s best athletes get it, so why don’t we apply the same learnings to marketing?
In most companies, content marketing is either considered a blessing or a curse.
Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.
But what exactly is “proper” content? How do you create the right strategy?
People tend to think that creating an effective lead scoring plan is challenging, but it doesn’t have to be. In fact, it can be a great interactive process between your sales and marketing teams that helps strengthen their relationship.
How does lead scoring work? Continue reading →
Landing pages are essential to any digital lead generation effort, but are you creating landing pages that drive conversions or act as a repellent? If you want to see landing page success, you need to get these 7 things right:
When I travel, I read… a lot.
It’s really my only quiet time to catch up on all of the articles, books and blog posts that I’ve flagged to read during my almost non-existent downtime. And, to be honest with you, I LOVE Vanity Fair. The writing is superb and the storytelling takes me on a journey, usually teaching me something new and interesting too.
I was recently catching up on the December 2016 issue, and came across a story titled, “Bond of Brilliance.” Written by the author of Moneyball, this article predated even that tale. You know…the one about how the Oakland A’s used statistics to come from behind and form a winning team? Or maybe you know it better as “that one baseball movie with Brad Pitt”?
Either way, the article outlines how the Moneyball methodology works (and can work) for a while, but ultimately fails. It explores the topic of why relying on data only, in place of human intelligence and intuition, almost always leads to failure in the long run.
I found this subject so fascinating that I read the article twice, especially since it contradicted my own personal mantra as a digital marketer, that data is the only “real” truth that I can rely on in my work. Continue reading →
