Lead Generation

AI and Content Marketing – The Future is Officially Upon Us

AI and Content Marketing – The Future is Officially Upon Us

If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.

So how can it affect your content marketing strategy?

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Posted by Nicole Pytel in Content, Lead Generation
Marketing 2020 – A Superhero’s Guide to Strategizing for Tomorrow’s Success Today

Marketing 2020 – A Superhero’s Guide to Strategizing for Tomorrow’s Success Today

It may be the dog days of summer, but 2020 should already be on your mind. It’s time to dig through their 2019 stats, read up on the latest trends, try to decipher the latest and greatest ideas from the marketing visionaries—all on a quest to figure out the perfect strategy. There are so many technologies emerging, so the challenge we face is looking at what worked last year, what is on it’s way out, and what new technology holds a promise of more demand.

As we move into 2020, marketers will continue to try to engage their prospects on more meaningful levels, building conversations geared toward gathering more data to empower them to push the right content at the right time. 

So how do we start a conversation and keep it going?  

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Posted by Marcie Weaver in Brand Awareness, Lead Generation, Marketing Automation, Social Media
Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Back in 2000, the average American spent 9.4 hours online each week. Now, that number has ballooned to 23.6 hours per week. A whopping 84% of people access the internet from their smartphone, and 62% of people believe that the internet is an important tool for maintaining social relationships.

But if you think this digital revolution has made print marketing collateral go the way of the Dodo Bird, think again.

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Posted by Nicole Pytel in Best Practices, Brand Awareness, Content, Lead Generation
Marvel Marketing Minute – Driving Engagement in Latin America

Marvel Marketing Minute – Driving Engagement in Latin America

If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.

Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:

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Posted by Jenelle Madrid in Content, Lead Generation, Marvel Marketing Minute, Social Media
The 5 Best Reasons to Make Social Media a Must-Have in Your Marketing Arsenal

The 5 Best Reasons to Make Social Media a Must-Have in Your Marketing Arsenal

There are 5.11 billion unique mobile users in the world, and 3.48 billion people are using social media. Users on the top social platforms keep going up—like Facebook with 2.32 billion active users, Instagram with 1 billion active users, and LinkedIn with 610 million users.

With the increase in the use of mobile devices, businesses are seeing a value to social media as a way to communicate their brand, products, and services. For example, in 2018, social ad spend increased by 32%. Social media is industry-agnostic, and businesses are growing their social presence as part of their marketing plans.

Having managed social media platforms in the Animal Health and Biotechnology industries, I’m a firm believer that social media is a powerful tool for every business because of the 5 reasons below:

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Posted by Michelle Rodriguez in Brand Awareness, Lead Generation, Social Media
Content Localization is a Marketer’s Best Friend

Content Localization is a Marketer’s Best Friend

Do you target audiences outside the U.S.?

If so, how are you tackling your content localization?

Do you even have a strategy for content localization?

Many marketers think that localization is the same thing as translation. They think all they have to do is write up a piece of copy, hand it over to a translator, and then they can call it a day. However, not knowing the difference can crush your marketing efforts.

In fact, it’s safe to say that content localization is a marketer’s best friend.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marketing Automation
Most Organizations are Dropping the Ball on Content Marketing

Most Organizations are Dropping the Ball on Content Marketing

How much time does your organization devote to content marketing?

Do you have a dedicated content professional on your staff, or is writing and publishing content something you try to get around to in your spare time?

Do you remember the last time you sent out an email to your subscribers?

What about the last time you posted on your blog?

Consider this your wake-up call. Without the right content marketing strategy, your success in 2019 and beyond is limited.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Social Media
Marvel Marketing Minute — Digital Marketing Channels Most People Don’t Consider

Marvel Marketing Minute — Digital Marketing Channels Most People Don’t Consider

Growing up, I had every intent on a career in science. I didn’t consider marketing or sales as a profession of choice and knew nothing about business. I admit, I am probably one of many who believed that marketing was only responsible for print material, the “pretty” brochures. Now, when I hear others define it as such, my heart slightly cringes. Fortunately, I learned early on in my career how marketing is defined across various channels and its role as part of a business strategy. As a digital marketer, it’s always fun for me to help explain to my peers what exactly is digital marketing and why it’s important.

Digital marketing is a way for companies to advertise their products and services through online channels, and it is only one of several channels that a marketing department is responsible for. Others include events, demand generation, social, distribution, partner, etc. Some of these channels could branch out to their own specific sub-channels and tactics, and digital marketing is a great example of this.

Here are the different types of digital marketing channels I’ve come across—all of which can produce big results for your business:

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Posted by Michelle Rodriguez in Brand Awareness, Lead Generation, Marvel Marketing Minute
Marvel Marketing Minute – Surefire Ways to Establish Thought Leadership

Marvel Marketing Minute – Surefire Ways to Establish Thought Leadership

“Thought leadership” is one of those buzzwords that gets tossed around all the time. But unlike other buzzwords that are trendy one day and groan-worthy the next (I’m looking at you, “guru”, “blogosphere”, and “low-hanging fruit”), this one is actually vital to your marketing efforts.

As a thought leader, you’re a go-to authority in your industry. You’re the first person (or company) that everyone thinks of. You’re the one that everyone looks to when there’s a new industry development. In other words, you’re the top dog.

So, how do you actually establish thought leadership?

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marvel Marketing Minute
Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Whether they’re product demo videos, videos that welcome people to your website, or video newsletters that nurture leads, video marketing is one of the best tools in a marketer’s arsenal.

Just how effective can video marketing be?

  • 5 billion videos are watched on YouTube every single day
  • 100 million hours of video are watched on Facebook every single day
  • Marketers who use video grow revenue 49% faster than marketers who don’t 
  • Using video in an email can lead to click-through rates that are 200%-300% higher
  • Including video on a landing page can increase conversions by 80%
  • 90% of viewers surveyed say that product videos help them make purchasing decisions

However, with so much competition in today’s landscape, you can’t post a video or two and call it a day. One-offs will not lead to success. Instead, you need a bonafide video marketing strategy.

Here’s a three-step plan for creating one:

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation