Marketing Automation

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.

Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua. 

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Posted by Michael Kirsner in Additional Resources, Marketing Automation
Systems in Control Part 3 – More Better Data

Systems in Control Part 3 – More Better Data

How well do you understand your best customers?  It’s a simple but loaded question.  

Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.

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Posted by Phil Leichtle in Best Practices, Marketing Automation, Optimization
Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

Imagine this…

You’re in charge of a major event and those email invites that are scheduled to be sent out today aren’t going out anytime soon. You silently start freaking out because you had chosen this specific send date in order to give your invitees an entire month to RSVP, and the number of registrants is the biggest key result that your boss is using to measure your success.

How do you make sure this never happens again?

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Posted by Nicole Pytel in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – Using Marketo Notifications to Take Control of Your Instance

Marvel Marketing Minute – Using Marketo Notifications to Take Control of Your Instance

As a Marketo admin, there are tons of data and processes that you have to keep your eyes on and monitor at all times. Depending on the size of your instance, this can be a daunting task. 

Thankfully, Marketo has a handy tool that will save you tons of time when trying to keep track of your instance—Marketo Notifications. Once you know how to read and understand Marketo Notifications, they become a great asset to add to your marketing tool belt.

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Posted by Cassie Lloyd in Best Practices, Marketing Automation, Marvel Marketing Minute
Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

No matter your industry, your audience, and your marketing initiatives, your ongoing success depends on one thing—properly analyzing your content’s performance. After all, if your words, videos, images, and graphics aren’t resonating with your audience, your marketing strategy will never generate the results you want.

But lots of organizations aren’t analyzing the right way, and that’s where this strategy comes in.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Our superheroes battle a number of villains, but clutter is one of the biggest. After all, cluttered marketing automation instances aren’t nearly as efficient or as accurate.

Clutter can sneak in a number of ways. Maybe you inherited a messy instance. Maybe your database has grown by leaps and bounds and you can’t keep up with it all. Maybe your company doesn’t have a policy in place to keep your instance clean and you don’t know where to begin to fix it.

Whatever the reason, let’s harness the power of one of Netflix’s favorite personalities—tidying expert Marie Kondo—to clean it out!

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Posted by Nicole Pytel in Best Practices, Marketing Automation, Marvel Marketing Minute
Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you? 

If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Marketing 2020 – A Superhero’s Guide to Strategizing for Tomorrow’s Success Today

Marketing 2020 – A Superhero’s Guide to Strategizing for Tomorrow’s Success Today

It may be the dog days of summer, but 2020 should already be on your mind. It’s time to dig through their 2019 stats, read up on the latest trends, try to decipher the latest and greatest ideas from the marketing visionaries—all on a quest to figure out the perfect strategy. There are so many technologies emerging, so the challenge we face is looking at what worked last year, what is on it’s way out, and what new technology holds a promise of more demand.

As we move into 2020, marketers will continue to try to engage their prospects on more meaningful levels, building conversations geared toward gathering more data to empower them to push the right content at the right time. 

So how do we start a conversation and keep it going?  

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Posted by Marcie Weaver in Brand Awareness, Lead Generation, Marketing Automation, Social Media
Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

Hoolicon, your company’s largest event, is coming back in 2020!  Your marketing team is going full force to promote this event through marketing emails, sales outreach, telemarketing, direct mail, and so much more.

With all of the various acquisition channels you’re using to promote this event, you’ll want to track them using UTMs (short for “Urchin Tracking Module”) in your URLs. Otherwise, you’ll have no idea which channels led to which signups.

But how do we capture all of that data onto one screen for an easy visual that’s ready to share with your company’s executive team?

The answer is simple! Create one “Acquisition Channels” SFDC dashboard.

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Posted by Janice Lee in Marketing Automation, Marvel Marketing Minute
Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

Did you have a New Year resolution to learn something new? It may be July, but it’s never too late! In fact, a desire to keep learning is one of the basic traits of the very best marketers

Marketo can be incredibly difficult and frustrating when you are using it without any training. There are so many ways to set up smart campaigns and build programs, but if you don’t have the basic knowledge about the platform, you may be missing critical steps or missing out on all of the advanced reports that represent your hard work. I recommend doing what I did—going through the Professor M’s Academy Bootcamps to get yourself up to speed. 

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Posted by Annie Ho in Education, Marketing Automation