Marketing Automation

Marvel Marketing Minute – Using Program Influence to Answer Your Biggest Marketing Questions

Marvel Marketing Minute – Using Program Influence to Answer Your Biggest Marketing Questions

In a previous post, I talked about setting up and making your Marketo Program and Salesforce (SFDC) Campaigns work together. Now that you have had time to get your systems in order, let’s take the next step. What is that, you ask? Reporting!

Reporting has always been a challenge for marketers. Did we generate any leads? How do we prove we influenced an Opportunity? With the help of a few simple reports, I am going to help you answer these common questions. Continue reading →

Posted by Cassie Lloyd in Best Practices, Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – This Marketing Operations Strategy Saves You from Overbooking Events

Marvel Marketing Minute – This Marketing Operations Strategy Saves You from Overbooking Events

Given the following scenario…

The marketing operations team has built an exclusive executive event program in Marketo, and the stakeholders have met their goal of 50 registrations earlier than expected. As the teams celebrate, they later find out that there have been a flood of registrations a few days before the event. The event venue can only hold a maximum of 50 people, and the number of registrants is currently at 75. Unfortunately, the marketing operations team will need to send a rejection email to the extra registrants.

How could the marketers have avoided this situation?

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Posted by Michelle Rodriguez in Best Practices, Marketing Automation, Marvel Marketing Minute
A Marketo Token’s Superpower? Streamlining Your Programs

A Marketo Token’s Superpower? Streamlining Your Programs

As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.

Enter, the Marketo Token.

Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.

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Posted by Cassie Lloyd in Marketing Automation, Optimization
Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

The birds are chirping, and the sun is finally starting to shine. It’s official—spring has arrived! It’s time to organize that closet, pick up the broom, and get rid of all the clutter. While this annual ritual of meticulously cleaning and sorting is in full swing, you should also make sure you give your data a good clean!

Companies, both small and large, must keep up with tidying up their virtual closets on a regular basis. As we continue to collect an increasing amount of data, there are steps we must take to ensure our data is clean, organized, and updated appropriately.

Let’s review some tips to help you stay on track and give your data the spring cleaning it deserves.

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Posted by Rebecca Chase in Best Practices, Marketing Automation
Content Localization is a Marketer’s Best Friend

Content Localization is a Marketer’s Best Friend

Do you target audiences outside the U.S.?

If so, how are you tackling your content localization?

Do you even have a strategy for content localization?

Many marketers think that localization is the same thing as translation. They think all they have to do is write up a piece of copy, hand it over to a translator, and then they can call it a day. However, not knowing the difference can crush your marketing efforts.

In fact, it’s safe to say that content localization is a marketer’s best friend.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marketing Automation
The Power of A/B Testing – 3 Ideas for Killer Emails

The Power of A/B Testing – 3 Ideas for Killer Emails

The marketing automation system is your oyster when it comes to everything from database hygiene to lead nurturing to my personal favorite… *drumroll please*… A/B (aka split) testing, or the process of comparing two versions to determine which version is the better performing one.

Perhaps you’re an experienced marketer already well-versed in the world of A/B tests and just need some inspo. Or maybe you’re an eager learner who wants to venture into testing emails and don’t know where to start. Either way, I hope you can benefit from these ideas that have helped me along the way:

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Posted by Emmie Le in Content, Marketing Automation, Optimization
Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

Marvel Marketing Minute – The GDPR-Safe Way to Share Lists Outside of Marketo

In just a few weeks, your company will be hosting the world’s most exclusive conference, #Hoolicon2019, and you are responsible for the email campaign to promote it. You were already given the exact audience criteria, so you build your smart list accordingly, ensure your smart list produces the desired results, and prepare to add it to your Marketo send campaign.

What could go wrong?

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Posted by Janice Lee in Best Practices, Marketing Automation, Marvel Marketing Minute
Supercharging Your Marketo Landing Pages

Supercharging Your Marketo Landing Pages

With all the time we spend on emails that render flawlessly across desktop and mobile, it’s unfortunate how often I tap on an email CTA and end up at a less-than-perfect landing page that either loads slowly or doesn’t display very well on my device.

With some industry verticals already having 50% of opens on tablet and mobile devices, it’s more important than ever to make sure you’re optimizing your landing pages and your landing page templates.

Here are a few tips from our Technology Solutions Services team to help you get the most out of your landing pages:

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Posted by Matt Fellows in Marketing Automation, Optimization
Systems in Control Part 1 – Keeping Marketo Healthy

Systems in Control Part 1 – Keeping Marketo Healthy

How long should marketers and salespeople wait for the technology that enables them?

For example, what if you were trying to send an email but it didn’t send right away? How long would you wait before you had to abort an email launch?  What if you were trying to push data to Salesforce from another system but it took more than one business day? Marketing and sales users obviously find these situations frustrating, and enough system delays can silently wreak havoc on your business.

As a senior business partner at Marvel Marketers, I’ve spent much of my time helping larger clients improve their systems, especially when it comes to delayed business processes.  I’ve seen synchronization delays lasting longer than a week between marketing automation systems (like Marketo) with CRMs (like Salesforce). I’ve also seen a Marketo instance with so many workflows firing at once that the initial backlog resulted in multiple delayed email launches and other key data changes that took more than 3 full business days to resolve.

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Posted by Phil Leichtle in Additional Resources, Best Practices, Marketing Automation