Marketing Automation

Marketo’s Subscriptions Bring the Data to You—So Pick the Right Ones

Marketo’s Subscriptions Bring the Data to You—So Pick the Right Ones

So many marketing decisions are made based on data, but with all of the features, reporting, and customization that Marketo offers, keeping track of all that data can feel a little overwhelming.

Fortunately, there’s an easy solution!

Marketo’s smart list subscriptions make it easy to keep tabs on your data. So easy, in fact, that they send the most important details right to your inbox!

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Posted by Marvel Marketers in Marketing Automation
Navigating the Fine Details of Your Marketo Setup

Navigating the Fine Details of Your Marketo Setup

Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.

In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.

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Posted by Marvel Marketers in Best Practices, Lead Generation, Marketing Automation, 0 comments
Making the Most Out of Marketo’s Best Reporting Tool

Making the Most Out of Marketo’s Best Reporting Tool

Last week, we talked about several of the Custom reports you can create in Marketo to get an even better look at your data. This week, we’re discussing one of our favorite features—Marketo’s Revenue Cycle Explorer (RCE).

If you purchased it, you’ve got the platform’s most advanced reporting tool. With it, you can dig deeper into your data and see things like the ROI relationship between your marketing and your opportunities, large pivot tables, and a more specific analysis of your sales funnel.

But if you want to take advantage of everything that RCE has to offer, you have to understand Channel Analytics Behavior.

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Posted by Marvel Marketers in Best Practices, Marketing Automation, 0 comments
Create Custom Marketo Reports for Better Data Analysis

Create Custom Marketo Reports for Better Data Analysis

While Marketo Analytics has reports for email, landing page, and web page data, if you want to dig deeper into your data, you need to take advantage of Marketo’s customization tools.

The People Performance Report will allow you to build custom Marketo reports and answer questions like:

  • How many leads are coming from social media vs your website?
  • What Acquisition Program leads to the most opportunities?
  • Which Engagement Program do your new leads end up in?
  • How many leads are in Marketo from each lead source?
  • What lead sources are generating the most revenue?

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Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization, 1 comment