Marketing Automation

Marvel Marketing Minute – Making Your Audience Feel All the Feels

Marvel Marketing Minute – Making Your Audience Feel All the Feels

St.Valentine’s Day: when lovers express their affection with greetings and gifts. It’s really all about feelings—warm, fuzzy, kind. It’s the holiday known by its overwhelming use of hearts, flowers, chocolates, and warm colors. Hallmark, Hershey’s, and many others have supported this vision to expand on these heartfelt emotions.

As marketers, and leaders, our job is to make people feel. When I was at Nordstrom, my role was to make the store feel a certain way. Each department had what amounts to a vision board and a persona that we targeted.  We wanted that forever-35 or super savvy funky girl to feel comfortable in her “space”. Physical space makes sense for feelings, right?

Now I sit in the digital world, which is far more vast than any before. We have the ability to reach more people, maybe more easily. But the responsibility for how they feel about us hasn’t changed.  

When you look at your email, social post, website, etc., how does it make you feel? How do you think it makes your target or potential customers feel? And your current customers? Are they inspired and energized? Are they motivated to act? Are they delighted by your note, or does it slip into their Unroll.me filter?  

There are a few things you can do right now to make sure your end-user is feeling all the feels you’d like them to:

1. Make it beautiful

Run your email through a testing program like Email on Acid or Litmus. If your email isn’t responsive or something’s not quite right, there’s no way you’ll give them warm fuzzies or make them feel inspired and delighted!

2. Make it meaningful

Does your content say something meaningful…I mean really meaningful?  If you’re not adding value from the start, your relationship probably isn’t going to grow. (That’s Dating 101!)

3. Send the right message

Send yourself that email to your personal email and your work email to see if it’s presented how you’d like in those different settings. At the end of the day, all emails are B2C…or maybe B2P(eople).  Make sure the person on the other end likes what they see.

4. Don’t smother them

Review your reports and your communication limits to make sure they’re set correctly. The only thing that should be smothered are burritos. Or maybe an ice cream sundae.

If you’re not sure how to do these things, we can help…with your marketing. We’ll leave your love life to you.  Happy St. Valentine’s Day! 💖

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Posted by Amanda Thall in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
Half a Dozen Reasons to Love Marketo’s Default Programs

Half a Dozen Reasons to Love Marketo’s Default Programs

As a Marketo Consultant, I have seen too many incorrect uses of program types. Marketo offers a handful of program types, and to make it even more confusing, each type can have a different program channel. Understandably, selecting the best type of program to use for your marketing campaign may not always be the easiest decision to make, especially when your instance does not have program templates to utilize.

In many cases, I have found that the programs that do not function as intended often turn out to be the programs that should have originally used the default type. They instead were launched as either an Engagement, Event, or Email Program, causing unnecessary headache.

If you’re stuck on choosing the best program type for your marketing campaign, here are 6 reasons to go with the default type:

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Posted by Geena Boyer in Marketing Automation
How I Found a Lead Engagement Solution That Doesn’t Exist in Marketo’s Product Docs

How I Found a Lead Engagement Solution That Doesn’t Exist in Marketo’s Product Docs

A client recently asked me to setup an entry smart campaign for an Engagement Program. It sounded simple enough, until she explained how time-sensitive she needed this lead flow to be.

Here’s how she wanted it to work:

Step 1) A new record is created in Marketo, which triggers the entry smart campaign.

Step 2) The Welcome email (Email #1) is delivered immediately after the record is created.

Step 3) The record is then added to the first stream of the engagement program to receive the first email cast (Email #2) the next day, and only the next day.

And that’s where the challenge came from.

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Posted by Geena Boyer in Additional Resources, Marketing Automation
Marketo’s Subscriptions Bring the Data to You—So Pick the Right Ones

Marketo’s Subscriptions Bring the Data to You—So Pick the Right Ones

So many marketing decisions are made based on data, but with all of the features, reporting, and customization that Marketo offers, keeping track of all that data can feel a little overwhelming.

Fortunately, there’s an easy solution!

Marketo’s smart list subscriptions make it easy to keep tabs on your data. So easy, in fact, that they send the most important details right to your inbox!

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Posted by Marvel Marketers in Marketing Automation
Navigating the Fine Details of Your Marketo Setup

Navigating the Fine Details of Your Marketo Setup

Marketo is a big investment in both money and time, but once you get it up and running, it has the power to generate a big ROI.

In order to get the most out of it, there are a few details you need to be aware of when you’re setting up your instance. Let’s dig into them so that you don’t miss out on anything that Marketo has to offer.

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Posted by Marvel Marketers in Best Practices, Lead Generation, Marketing Automation, 0 comments