Marvel Marketing Minute

Marvel Marketing Minute – 3 Things You Have to Do to Make Marketo Programs and SFDC Campaigns Work Together

Marvel Marketing Minute – 3 Things You Have to Do to Make Marketo Programs and SFDC Campaigns Work Together

As marketers, we are always trying to find ways to make sure our marketing efforts are tracked and receive credit when they drive or influence sales deals. Before we can start taking credit to closed deals, we need to take a few steps back and make sure we have our Marketo programs, channels, and status set up and in-sync with our SFDC Campaigns.

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Posted by Cassie Lloyd in Best Practices, Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – Making Your Audience Feel All the Feels

Marvel Marketing Minute – Making Your Audience Feel All the Feels

St.Valentine’s Day: when lovers express their affection with greetings and gifts. It’s really all about feelings—warm, fuzzy, kind. It’s the holiday known by its overwhelming use of hearts, flowers, chocolates, and warm colors. Hallmark, Hershey’s, and many others have supported this vision to expand on these heartfelt emotions.

As marketers, and leaders, our job is to make people feel. When I was at Nordstrom, my role was to make the store feel a certain way. Each department had what amounts to a vision board and a persona that we targeted.  We wanted that forever-35 or super savvy funky girl to feel comfortable in her “space”. Physical space makes sense for feelings, right?

Now I sit in the digital world, which is far more vast than any before. We have the ability to reach more people, maybe more easily. But the responsibility for how they feel about us hasn’t changed.  

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Posted by Amanda Thall in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – Great Blog Post Ideas are Only a Click Away

Marvel Marketing Minute – Great Blog Post Ideas are Only a Click Away

No matter how much thought leadership you’ve established, there are always going to be days when writer’s block creeps into your head and prevents you from thinking of any great topics to write about.

As a writer, I know how frustrating this can be. After all, your audience is counting on you for expert insights. Plus, the competition out there is fierce. You don’t have the luxury of writing about something too generic or too boring to make an impact.

Fortunately, great blog post ideas are only a click away.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute
Welcome to The Marvel Marketing Minute!

Welcome to The Marvel Marketing Minute!

The superheroes here at Marvel Marketers love passing along tips that you can take back to your desk and implement right away. In fact, we love it so much that we’ve created a weekly tips series called “The Marvel Marketing Minute” that we think you’ll really enjoy.

On Thursdays, we’ll share some quick superhero-approved tips that will help your marketing efforts shine.

Here’s the first one:

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Posted by Marvel Marketers in Best Practices, Marvel Marketing Minute