Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.
The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips: