Optimization

Sep

2018

Create Custom Marketo Reports for Better Data Analysis

While Marketo Analytics has reports for email, landing page, and web page data, if you want to dig deeper into your data, you need to take advantage of Marketo’s customization tools.

The People Performance Report will allow you to build custom Marketo reports and answer questions like:

How many leads are coming from social media vs your website?
What Acquisition Program leads to the most opportunities?
Which Engagement Program do your new leads end up in?
How many leads are in Marketo from each lead source?
What lead sources are generating the most revenue?

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Aug

2018

The Marketo Webinar Features You Should be Using, Like, Now

Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?

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Aug

2018

Dirty Data Got you Stressed? Here’s How to Normalize It

Maintaining a clean database is one of the hardest–-and most time-consuming–-parts of a marketer’s job. To make things easier, we’ve created a step-by-step process full of best practices that will help you normalize key data sets in your marketing automation platform.

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Jul

2018

7 Tips for Landing Page Success

Landing pages are essential to any digital lead generation effort, but are you creating landing pages that drive conversions or act as a repellent? If you want to see landing page success, you need to get these 7 things right:

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Jan

2018

7 Tips for Naming Your Marketo Programs the Right Way

Whether you’re part of a team of 20+ marketers for a major enterprise or the lone marketer for an ambitious start up, we all have dreams of a more organized and manageable Marketo instance. Having a good program naming convention is one way to clean things up, and it can also do wonders for your reporting.

Since programs are automatically sorted chronologically in folders and reports, consistent naming conventions will also make it easier to search for programs, add an asset to a smart list or flow step, and filter by “program name” in an RCE report.

Having worked with hundreds of customers on optimizing their Marketo instances myself, here are my top 7 must-follow tips for naming Marketo programs: Continue reading →

Oct

2017

Get the Nurture Results Your Team Actually Needs

It’s a brand new quarter, and chances are your Demand Gen team is hungry to launch an engagement program. As it turns out, they even have the proposed program outlined, including how they will determine success—5 unique clicks across different email assets.

You think about the possible ways to track this, and your first instinct is to set up a “clicks link” email trigger in Marketo. From there, you would just add the right link and the minimum number of time constraints possible. Done, right?

Well, not quite.

The constraint parameter you’ve added in this instance doesn’t actually account for unique clicks. Crap. Lucky for you (and the rest of us Marketo users out there), there’s another way to do this by using a custom field. Let’s set one up for this hypothetical situation together.

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Jun

2017

How to Tell if Your Content Deserves a Crown (or Exile)

I know you hear it.

That not-so-subtle chant of “Content is king!” ringing in your ears. But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.

Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.

Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Continue reading →

May

2017

Import Your Lists the Easy Way

You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising leads. So, now what?…

It’s time to get those leads into Marketo and follow up with every last one of them A.S.A.P, especially while you and your company are still fresh on their minds. Continue reading →

May

2017

Why Marketing Automation Will Never be Easy

Marketing Automation today is experiencing the Facebook Effect, with everyone comparing their life (or in this case, their instance) to the polished, finished results of everyone else.

But in reality, the work behind those results and the day-to-day activities it took to get to that point might not be so pretty. To succeed in Marketing Automation, marketers need to take a step (or five) back to look at its foundation to form a proper strategy. Continue reading →

Mar

2017