Optimization

Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you? 

If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization
A Marketo Token’s Superpower? Streamlining Your Programs

A Marketo Token’s Superpower? Streamlining Your Programs

As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.

Enter, the Marketo Token.

Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.

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Posted by Cassie Lloyd in Marketing Automation, Optimization
Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Marvel Marketing Minute – Testing Strategies That Create Irresistible Subject Lines

Marvel Marketing Minute – Testing Strategies That Create Irresistible Subject Lines

Our superheroes just gave you some great advice about A/B testing different things in your emails, but what about A/B testing to see what makes your audience open emails?

Subject line A/B testing is part-science and part-art, and over time, it will tell you what words, phrases, and formats are most likely to grab your audience’s attention. But how exactly do you perform these tests?

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
The Power of A/B Testing – 3 Ideas for Killer Emails

The Power of A/B Testing – 3 Ideas for Killer Emails

The marketing automation system is your oyster when it comes to everything from database hygiene to lead nurturing to my personal favorite… *drumroll please*… A/B (aka split) testing, or the process of comparing two versions to determine which version is the better performing one.

Perhaps you’re an experienced marketer already well-versed in the world of A/B tests and just need some inspo. Or maybe you’re an eager learner who wants to venture into testing emails and don’t know where to start. Either way, I hope you can benefit from these ideas that have helped me along the way:

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Posted by Emmie Le in Content, Marketing Automation, Optimization
Supercharging Your Marketo Landing Pages

Supercharging Your Marketo Landing Pages

With all the time we spend on emails that render flawlessly across desktop and mobile, it’s unfortunate how often I tap on an email CTA and end up at a less-than-perfect landing page that either loads slowly or doesn’t display very well on my device.

With some industry verticals already having 50% of opens on tablet and mobile devices, it’s more important than ever to make sure you’re optimizing your landing pages and your landing page templates.

Here are a few tips from our Technology Solutions Services team to help you get the most out of your landing pages:

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Posted by Matt Fellows in Marketing Automation, Optimization
The Time I Had to Import 50,000 New Leads into Marketo…

The Time I Had to Import 50,000 New Leads into Marketo…

It wasn’t an unusual request from a client. Waiting for a data file to import leads into Marketo is one of the many things a marketing automation consultant does in a normal day.

Except this time, the list contained 50,000+ rows.

When I first opened the giant file, I crossed my fingers that it wouldn’t make my computer crash. After my silent wish, I knew I needed to quickly get a handle on this massive amount of data. At first glance, I could see a bunch of typos, and I knew this was going to be an issue.

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Posted by Sophie Lee in Marketing Automation, Optimization