It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.
Here are three projects where our superheroes did exactly that:
How well do you understand your best customers? It’s a simple but loaded question.
Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.
No matter your industry, your audience, and your marketing initiatives, your ongoing success depends on one thing—properly analyzing your content’s performance. After all, if your words, videos, images, and graphics aren’t resonating with your audience, your marketing strategy will never generate the results you want.
But lots of organizations aren’t analyzing the right way, and that’s where this strategy comes in.
Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you?
If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.
The marketing strategies you create are only as good as the actionable insights you’re able to draw from your data. And in order to get the most out of your data, you need to create phenomenal reports.
Here’s how:
Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.
The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:
While “Power User” might sound like a superhero term, it’s actually a vital role for any organization that uses a marketing automation tool. But what exactly is a Power User? And what should you do if you don’t have one?
As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.
Enter, the Marketo Token.
Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.
According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.
According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.
How can you improve that statistic for your leads? By optimizing your email nurture strategy.
Our superheroes just gave you some great advice about A/B testing different things in your emails, but what about A/B testing to see what makes your audience open emails?
Subject line A/B testing is part-science and part-art, and over time, it will tell you what words, phrases, and formats are most likely to grab your audience’s attention. But how exactly do you perform these tests?
