Social Media

Most Organizations are Dropping the Ball on Content Marketing

Most Organizations are Dropping the Ball on Content Marketing

How much time does your organization devote to content marketing?

Do you have a dedicated content professional on your staff, or is writing and publishing content something you try to get around to in your spare time?

Do you remember the last time you sent out an email to your subscribers?

What about the last time you posted on your blog?

Consider this your wake-up call. Without the right content marketing strategy, your success in 2019 and beyond is limited.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Social Media
5 Best Practices for Social Media Engagement

5 Best Practices for Social Media Engagement

Right now, hundreds of millions of people are using social media websites. No matter what industry you’re in, generating quality engagement in social media is vital.

But getting that engagement isn’t easy. After all, everyone else is trying to get it, too! If you want to make the most of your social media engagement, follow these 5 superhero-approved best practices.

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Posted by Marvel Marketers in Best Practices, Content, Social Media, 1 comment

How to Tell if Your Content Deserves a Crown (or Exile)

I know you hear it.

That not-so-subtle chant of “Content is king!” ringing in your ears.  But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.

Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.

Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Continue reading →

Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Marketing Automation, Optimization, Social Media, 0 comments