Social Media

Marvel Marketing Minute – Driving Engagement in Latin America

Marvel Marketing Minute – Driving Engagement in Latin America

If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.

Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:

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Posted by Jenelle Madrid in Content, Lead Generation, Marvel Marketing Minute, Social Media
The 5 Best Reasons to Make Social Media a Must-Have in Your Marketing Arsenal

The 5 Best Reasons to Make Social Media a Must-Have in Your Marketing Arsenal

There are 5.11 billion unique mobile users in the world, and 3.48 billion people are using social media. Users on the top social platforms keep going up—like Facebook with 2.32 billion active users, Instagram with 1 billion active users, and LinkedIn with 610 million users.

With the increase in the use of mobile devices, businesses are seeing a value to social media as a way to communicate their brand, products, and services. For example, in 2018, social ad spend increased by 32%. Social media is industry-agnostic, and businesses are growing their social presence as part of their marketing plans.

Having managed social media platforms in the Animal Health and Biotechnology industries, I’m a firm believer that social media is a powerful tool for every business because of the 5 reasons below:

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Posted by Michelle Rodriguez in Brand Awareness, Lead Generation, Social Media
Most Organizations are Dropping the Ball on Content Marketing

Most Organizations are Dropping the Ball on Content Marketing

How much time does your organization devote to content marketing?

Do you have a dedicated content professional on your staff, or is writing and publishing content something you try to get around to in your spare time?

Do you remember the last time you sent out an email to your subscribers?

What about the last time you posted on your blog?

Consider this your wake-up call. Without the right content marketing strategy, your success in 2019 and beyond is limited.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Social Media
5 Best Practices for Social Media Engagement

5 Best Practices for Social Media Engagement

Right now, hundreds of millions of people are using social media websites. No matter what industry you’re in, generating quality engagement in social media is vital.

But getting that engagement isn’t easy. After all, everyone else is trying to get it, too! If you want to make the most of your social media engagement, follow these 5 superhero-approved best practices.

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Posted by Marvel Marketers in Best Practices, Content, Social Media, 0 comments

How to Tell if Your Content Deserves a Crown (or Exile)

I know you hear it.

That not-so-subtle chant of “Content is king!” ringing in your ears.  But I won’t bother reminding you why content should be the driving force of your overall marketing (and marketing automation) strategy, because you already know.

Instead, I’d like to discuss the real topic at hand: How to spot the really great content from the “just OK” stuff.

Whether you produce your content internally or outsource it, telling the difference between the good, the bad and the just plain ugly copy isn’t always easy. To help you determine whether or not your content is deserving of its kingly status, or needs some lessons in royal behavior, here’s a few questions you can ask: Continue reading →

Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Marketing Automation, Optimization, Social Media, 0 comments