How to Engage your Customers, Stay Compliant, Make Legal Happy … All While Maintaining your Sanity

In heavily regulated industries, it can seem impossible to reach consumers in a meaningful way. You know that your current customers—and future customers—expect relevant, personalized messaging and trust you with their sensitive information. You also know your legal and compliance teams have significant concerns about data collection and storage and would prefer batch and blast to avoid using any of the data on hand. If you’re a marketer in finance, health care or any compliance-related industry, you’ll leave armed with tips and tricks to take back to your team so you can help legal sleep at night, keep your customers’ trust while communicating to them in the 21st century…and meet and maintain your marketing objectives. Take a look at the slides from Marvel Marketers’ Amanda Thall’s presentation at the 2016 Marketo Summit.

Marvel Marketers

Posted by Marvel Marketers

Marvel Marketers LLC is an award-winning global marketing agency that dedicates itself to setting the standards for industry excellence and forming long-term partnerships with both enterprise and SMB organizations. With an original focus on marketing automation, Marvel Marketers’ team has grown to include strategic experts in creative content, technology solutions, account-based marketing, events marketing, and data analysis. Professor M’s Academy, Marvel Marketers’ training arm, was the first of its kind in the industry and continues to lead the way with new offerings.