How to Engage your Customers, Stay Compliant, Make Legal Happy … All While Maintaining your Sanity

In heavily regulated industries, it can seem impossible to reach consumers in a meaningful way. You know that your current customers—and future customers—expect relevant, personalized messaging and trust you with their sensitive information. You also know your legal and compliance teams have significant concerns about data collection and storage and would prefer batch and blast to avoid using any of the data on hand. Continue reading →

Posted by Marvel Marketers in Best Practices
Expert Tips for Lead Scoring Euphoria

Expert Tips for Lead Scoring Euphoria

Marketing Automation is not cheap. There, I said it! But when used to its full potential, an advanced Marketing Automation system can help increase the number and quality of leads as well as establish nice clean business processes. Continue reading →

Posted by Marvel Marketers in Best Practices, Marketing Automation
5 Crucial Steps for Lead Nurture Success

5 Crucial Steps for Lead Nurture Success

A proper lead nurture strategy is key to a strong marketing automation setup. Not only will lead nurture help qualify leads for sales, it can help your sales team close the deal, upsell current customers into new products or services, and help reduce the sales time. These 5 tips will help you setup a successful lead nurture strategy.
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Posted by Marvel Marketers in Content, Marketing Automation