A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.

Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua. 

Continue reading →

Posted by Michael Kirsner in Additional Resources, Marketing Automation
Systems in Control Part 3 – More Better Data

Systems in Control Part 3 – More Better Data

How well do you understand your best customers?  It’s a simple but loaded question.  

Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.

Continue reading →

Posted by Phil Leichtle in Best Practices, Marketing Automation, Optimization
Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

You could offer the very best products and services in the world, but does the rest of the world know that?

They may not if your web design isn’t right.

According to research done by One Day Labs, 75% of users say they judge a company’s credibility based on its web design, and 94% of first impressions are design-driven. For you, this means the right framework is vital.

How do you create it?

Continue reading →

Posted by Nicole Pytel in Content, Marvel Marketing Minute
AI and Content Marketing – The Future is Officially Upon Us

AI and Content Marketing – The Future is Officially Upon Us

If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.

So how can it affect your content marketing strategy?

Continue reading →

Posted by Nicole Pytel in Content, Lead Generation
Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

Imagine this…

You’re in charge of a major event and those email invites that are scheduled to be sent out today aren’t going out anytime soon. You silently start freaking out because you had chosen this specific send date in order to give your invitees an entire month to RSVP, and the number of registrants is the biggest key result that your boss is using to measure your success.

How do you make sure this never happens again?

Continue reading →

Posted by Nicole Pytel in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – Using Marketo Notifications to Take Control of Your Instance

Marvel Marketing Minute – Using Marketo Notifications to Take Control of Your Instance

As a Marketo admin, there are tons of data and processes that you have to keep your eyes on and monitor at all times. Depending on the size of your instance, this can be a daunting task. 

Thankfully, Marketo has a handy tool that will save you tons of time when trying to keep track of your instance—Marketo Notifications. Once you know how to read and understand Marketo Notifications, they become a great asset to add to your marketing tool belt.

Continue reading →

Posted by Cassie Lloyd in Best Practices, Marketing Automation, Marvel Marketing Minute
Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

No matter your industry, your audience, and your marketing initiatives, your ongoing success depends on one thing—properly analyzing your content’s performance. After all, if your words, videos, images, and graphics aren’t resonating with your audience, your marketing strategy will never generate the results you want.

But lots of organizations aren’t analyzing the right way, and that’s where this strategy comes in.

Continue reading →

Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Our superheroes battle a number of villains, but clutter is one of the biggest. After all, cluttered marketing automation instances aren’t nearly as efficient or as accurate.

Clutter can sneak in a number of ways. Maybe you inherited a messy instance. Maybe your database has grown by leaps and bounds and you can’t keep up with it all. Maybe your company doesn’t have a policy in place to keep your instance clean and you don’t know where to begin to fix it.

Whatever the reason, let’s harness the power of one of Netflix’s favorite personalities—tidying expert Marie Kondo—to clean it out!

Continue reading →

Posted by Nicole Pytel in Best Practices, Marketing Automation, Marvel Marketing Minute
Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

Some of the most powerful content comes from your customers themselves. Testimonials are great, but why rely solely on a short testimonial when you can also write a case study that digs deeper into the details and shows a more powerful impact?

Right now, you’re probably asking “How do I create a compelling case study?”

Continue reading →

Posted by Nicole Pytel in Brand Awareness, Content