As B2B marketers across the country work to get back on track, one of the toughest challenges they face is rebuilding the pipeline for their sales colleagues to drive revenue. After pausing ad campaigns, canceling live events, and pivoting marketing messages from “engage with us” to “we care,” the flow of qualified leads may have slowed to a trickle.
No organization has been immune to changes forced by COVID-19. Businesses both big and small have had to make massive pivots quickly, and oftentimes, those pivots have been wildly different than anything they’d ever expected.
And sometimes that requires a superhero-sized effort.
One of our Fortune 25 clients is no different. The company had created a division specifically to share skills and insights that help job-seekers grow their careers and help small- and medium-sized business owners grow their organizations. The original plan was to give these sessions a more personal feel by meeting in person at events around New York City.
But COVID-19 had other plans.
First published in 1859, Charles Dickens had no way of predicting the Spanish Flu Epidemic that would sweep through the world 59 years later and infect over 500 million people. And now, 161 years later, here we are in 2020 facing our own pandemic.
For those of us in the event industry, this is the winter of our despair.
When our CEO, Maneeza Aminy, founded Marvel Marketers in 2013, she did so with five specific values in mind:
As the company has grown, so has the emphasis on these core values. They govern everything our superheroes do in their daily work. These five values make Marvel Marketers a leader in the industry, a trusted partner to our clients, a contributor to the greater good, a great place to build a career, and allow us to win each and every day.
“You can win in lots of ways,” Maneeza explained at the end of 2019. “You can give to others, you can build careers, you can make clients successful.”
And now, living our values has allowed us to win in one more way. Selected from more than 3,600 nominations, Marvel Marketers has won three of the Stevie Awards’ 2020 American Business Awards®.
It’s never too early to start planning your holiday email marketing strategy. Because, let’s face it, marketing during the holidays is hard. People only have so much money to spend, their inboxes are overflowing, and thanks to things like parties, cookie baking, and family vacations, their time is incredibly limited.
It’s estimated that holiday purchases make up a whopping 20% of all retail purchases in the US, and online holiday shopping gets more popular every year. During the 2018 holiday season, shoppers spent $122 billion with online retailers, which is 17.4% more than in 2017 and over 30% more than in 2016.
So how do you take full advantage of the holiday season and make your way to the top of people’s inboxes?
It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.
Here are three projects where our superheroes did exactly that:
For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.
Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua.
How well do you understand your best customers? It’s a simple but loaded question.
Businesses spend a considerable portion of their budgets every quarter trying to get “more better data”–not grammatically incorrect here, think quantity and quality! They want great data and lots of it. In my previous blogs, I talked about the importance of Keeping Marketo Healthy and how to Sync (Marketo-Saleforce) The Right Way, but today I want to focus on how mature businesses successfully keep their systems in control by managing their data effectively and keeping clean organized databases.
You could offer the very best products and services in the world, but does the rest of the world know that?
They may not if your web design isn’t right.
According to research done by One Day Labs, 75% of users say they judge a company’s credibility based on its web design, and 94% of first impressions are design-driven. For you, this means the right framework is vital.
How do you create it?
If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.
So how can it affect your content marketing strategy?
