Content Marketing

AI and Content Marketing – The Future is Officially Upon Us

AI and Content Marketing – The Future is Officially Upon Us

If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.

So how can it affect your content marketing strategy?

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Posted by Nicole Pytel in Content, Lead Generation
Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

No matter your industry, your audience, and your marketing initiatives, your ongoing success depends on one thing—properly analyzing your content’s performance. After all, if your words, videos, images, and graphics aren’t resonating with your audience, your marketing strategy will never generate the results you want.

But lots of organizations aren’t analyzing the right way, and that’s where this strategy comes in.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

Some of the most powerful content comes from your customers themselves. Testimonials are great, but why rely solely on a short testimonial when you can also write a case study that digs deeper into the details and shows a more powerful impact?

Right now, you’re probably asking “How do I create a compelling case study?”

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Posted by Nicole Pytel in Brand Awareness, Content
Marvel Marketing Minute – For the Love of Superheroes, Add Some Excitement to Your Content!

Marvel Marketing Minute – For the Love of Superheroes, Add Some Excitement to Your Content!

Let’s take a quick trip back in time to 1986…

Remember Ben Stein’s character in Ferris Bueller’s Day Off? He was, quite possibly, the most boring teacher to ever exist on the planet. His students stared blankly into space, tried to fight off naps, and even drooled on their desks. 

Here in 2019, there’s plenty of digital content that evokes the same responses. But unlike high school students, prospects and customers aren’t forced to listen to you until the bell rings. Unless you grab attention right out of the gate, people are going to click the “Back” button faster than Ben Stein can say, “Anyone? Anyone?”

So how do you inject some much-needed excitement into your content—without being cheesy and over-the-top? 

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Posted by Nicole Pytel in Best Practices, Content, Marvel Marketing Minute
Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you? 

If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Back in 2000, the average American spent 9.4 hours online each week. Now, that number has ballooned to 23.6 hours per week. A whopping 84% of people access the internet from their smartphone, and 62% of people believe that the internet is an important tool for maintaining social relationships.

But if you think this digital revolution has made print marketing collateral go the way of the Dodo Bird, think again.

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Posted by Nicole Pytel in Best Practices, Brand Awareness, Content, Lead Generation
Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization
4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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Posted by Nicole Pytel in Best Practices, Content
Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Why is the right brand voice so important?

It gives your business a consistent personality, which makes it easier for people to know what you do and how you do it. In fact, people should be able to recognize your content even if your logo isn’t sitting right next to it. But without the right brand voice, this will never happen.

Having an inconsistent brand voice—or, worse, no distinguishable brand voice at all—is a problem that can strike any business in any industry, but it’s especially common among growing organizations. After all, the more people you add to your team, the higher your odds of different voices sneaking into your content.

So how do you create a brand voice that makes you sound awesome?

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute