Conversion Optimization

3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

It’s never too early to start planning your holiday email marketing strategy. Because, let’s face it, marketing during the holidays is hard. People only have so much money to spend, their inboxes are overflowing, and thanks to things like parties, cookie baking, and family vacations, their time is incredibly limited.

It’s estimated that holiday purchases make up a whopping 20% of all retail purchases in the US, and online holiday shopping gets more popular every year. During the 2018 holiday season, shoppers spent $122 billion with online retailers, which is 17.4% more than in 2017 and over 30% more than in 2016.

So how do you take full advantage of the holiday season and make your way to the top of people’s inboxes?

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Posted by Nicole Pytel in Brand Awareness, Content
Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.

Here are three projects where our superheroes did exactly that:

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

Skip This Step and You’ll Never Truly Know If Your Marketing Efforts are Successful

No matter your industry, your audience, and your marketing initiatives, your ongoing success depends on one thing—properly analyzing your content’s performance. After all, if your words, videos, images, and graphics aren’t resonating with your audience, your marketing strategy will never generate the results you want.

But lots of organizations aren’t analyzing the right way, and that’s where this strategy comes in.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you? 

If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Marketing 2020 – A Superhero’s Guide to Strategizing for Tomorrow’s Success Today

Marketing 2020 – A Superhero’s Guide to Strategizing for Tomorrow’s Success Today

It may be the dog days of summer, but 2020 should already be on your mind. It’s time to dig through their 2019 stats, read up on the latest trends, try to decipher the latest and greatest ideas from the marketing visionaries—all on a quest to figure out the perfect strategy. There are so many technologies emerging, so the challenge we face is looking at what worked last year, what is on it’s way out, and what new technology holds a promise of more demand.

As we move into 2020, marketers will continue to try to engage their prospects on more meaningful levels, building conversations geared toward gathering more data to empower them to push the right content at the right time. 

So how do we start a conversation and keep it going?  

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Posted by Marcie Weaver in Brand Awareness, Lead Generation, Marketing Automation, Social Media
Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization
Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Supercharging Your Marketo Landing Pages

Supercharging Your Marketo Landing Pages

With all the time we spend on emails that render flawlessly across desktop and mobile, it’s unfortunate how often I tap on an email CTA and end up at a less-than-perfect landing page that either loads slowly or doesn’t display very well on my device.

With some industry verticals already having 50% of opens on tablet and mobile devices, it’s more important than ever to make sure you’re optimizing your landing pages and your landing page templates.

Here are a few tips from our Technology Solutions Services team to help you get the most out of your landing pages:

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Posted by Matt Fellows in Marketing Automation, Optimization

7 Tips for Landing Page Success

Landing pages are essential to any digital lead generation effort, but are you creating landing pages that drive conversions or act as a repellent? If you want to see landing page success, you need to get these 7 things right:

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Posted by Marvel Marketers in Best Practices, Lead Generation, Optimization