Copywriting

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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Posted by Nicole Pytel in Best Practices, Content
Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Why is the right brand voice so important?

It gives your business a consistent personality, which makes it easier for people to know what you do and how you do it. In fact, people should be able to recognize your content even if your logo isn’t sitting right next to it. But without the right brand voice, this will never happen.

Having an inconsistent brand voice—or, worse, no distinguishable brand voice at all—is a problem that can strike any business in any industry, but it’s especially common among growing organizations. After all, the more people you add to your team, the higher your odds of different voices sneaking into your content.

So how do you create a brand voice that makes you sound awesome?

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute
Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

You’ve got an innovative idea, you’ve got a decent budget to work with, and you’ve got a great invite list. That event you’re planning is destined to succeed, right?

There’s one thing you could be missing, though. If you want your event to be as successful as possible, you need the right content strategy to go along with it. Do you have one?

Be warned—you can’t just throw together a quick email invite and call it a day. Successful corporate events require a precise content plan, and to develop yours, start by doing these 3 things:

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute
Marvel Marketing Minute – Driving Engagement in Latin America

Marvel Marketing Minute – Driving Engagement in Latin America

If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.

Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:

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Posted by Jenelle Madrid in Content, Lead Generation, Marvel Marketing Minute, Social Media
Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Content Localization is a Marketer’s Best Friend

Content Localization is a Marketer’s Best Friend

Do you target audiences outside the U.S.?

If so, how are you tackling your content localization?

Do you even have a strategy for content localization?

Many marketers think that localization is the same thing as translation. They think all they have to do is write up a piece of copy, hand it over to a translator, and then they can call it a day. However, not knowing the difference can crush your marketing efforts.

In fact, it’s safe to say that content localization is a marketer’s best friend.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marketing Automation
Marvel Marketing Minute – Testing Strategies That Create Irresistible Subject Lines

Marvel Marketing Minute – Testing Strategies That Create Irresistible Subject Lines

Our superheroes just gave you some great advice about A/B testing different things in your emails, but what about A/B testing to see what makes your audience open emails?

Subject line A/B testing is part-science and part-art, and over time, it will tell you what words, phrases, and formats are most likely to grab your audience’s attention. But how exactly do you perform these tests?

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Most Organizations are Dropping the Ball on Content Marketing

Most Organizations are Dropping the Ball on Content Marketing

How much time does your organization devote to content marketing?

Do you have a dedicated content professional on your staff, or is writing and publishing content something you try to get around to in your spare time?

Do you remember the last time you sent out an email to your subscribers?

What about the last time you posted on your blog?

Consider this your wake-up call. Without the right content marketing strategy, your success in 2019 and beyond is limited.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Social Media