Copywriting

Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.

Here are three projects where our superheroes did exactly that:

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

You could offer the very best products and services in the world, but does the rest of the world know that?

They may not if your web design isn’t right.

According to research done by One Day Labs, 75% of users say they judge a company’s credibility based on its web design, and 94% of first impressions are design-driven. For you, this means the right framework is vital.

How do you create it?

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Posted by Nicole Pytel in Content, Marvel Marketing Minute
AI and Content Marketing – The Future is Officially Upon Us

AI and Content Marketing – The Future is Officially Upon Us

If you’ve ever asked Siri or Alexa a question, had a discussion with a chatbot, or looked to see what’s sitting in your Gmail’s spam folder, you’ve interacted with artificial intelligence (AI). Because the goal of AI is to create machines that can work and react like humans, AI tools can be used to automate simple tasks so that you can focus on the more advanced stuff, and they’ll process information faster than you could if you were to try and do the work manually.

So how can it affect your content marketing strategy?

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Posted by Nicole Pytel in Content, Lead Generation
Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

Your Superhero’s Guide to Impressing Everyone with Case Studies That Rock

Some of the most powerful content comes from your customers themselves. Testimonials are great, but why rely solely on a short testimonial when you can also write a case study that digs deeper into the details and shows a more powerful impact?

Right now, you’re probably asking “How do I create a compelling case study?”

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Posted by Nicole Pytel in Brand Awareness, Content
Marvel Marketing Minute – For the Love of Superheroes, Add Some Excitement to Your Content!

Marvel Marketing Minute – For the Love of Superheroes, Add Some Excitement to Your Content!

Let’s take a quick trip back in time to 1986…

Remember Ben Stein’s character in Ferris Bueller’s Day Off? He was, quite possibly, the most boring teacher to ever exist on the planet. His students stared blankly into space, tried to fight off naps, and even drooled on their desks. 

Here in 2019, there’s plenty of digital content that evokes the same responses. But unlike high school students, prospects and customers aren’t forced to listen to you until the bell rings. Unless you grab attention right out of the gate, people are going to click the “Back” button faster than Ben Stein can say, “Anyone? Anyone?”

So how do you inject some much-needed excitement into your content—without being cheesy and over-the-top? 

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Posted by Nicole Pytel in Best Practices, Content, Marvel Marketing Minute
Marvel Marketing Minute – Your Transactional Emails Can Be a Powerful Relationship-Builder

Marvel Marketing Minute – Your Transactional Emails Can Be a Powerful Relationship-Builder

If you’ve ever bought or signed up for anything online, you’ve received a transactional email. Things like order confirmations, account creation confirmations, and shipping confirmations are all vital responses to doing business on the web. They’re so vital, in fact, that they receive 8 times as many opens as “regular” marketing emails.

With all of those extra opens, wouldn’t it be nice to get some extra engagement out of them? 

Transactional emails can be a valuable tool for building relationships and boosting revenue, but most organizations overlook them. Here are 4 ways that you can buck the trend and take full advantage of them:

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Posted by Nicole Pytel in Content, Marvel Marketing Minute
4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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Posted by Nicole Pytel in Best Practices, Content
Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Marvel Marketing Minute – Creating a Brand Voice That Makes You Sound Awesome

Why is the right brand voice so important?

It gives your business a consistent personality, which makes it easier for people to know what you do and how you do it. In fact, people should be able to recognize your content even if your logo isn’t sitting right next to it. But without the right brand voice, this will never happen.

Having an inconsistent brand voice—or, worse, no distinguishable brand voice at all—is a problem that can strike any business in any industry, but it’s especially common among growing organizations. After all, the more people you add to your team, the higher your odds of different voices sneaking into your content.

So how do you create a brand voice that makes you sound awesome?

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute
Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

Marvel Marketing Minute – 3 Content Tips to Kick Your Events Up a Notch

You’ve got an innovative idea, you’ve got a decent budget to work with, and you’ve got a great invite list. That event you’re planning is destined to succeed, right?

There’s one thing you could be missing, though. If you want your event to be as successful as possible, you need the right content strategy to go along with it. Do you have one?

Be warned—you can’t just throw together a quick email invite and call it a day. Successful corporate events require a precise content plan, and to develop yours, start by doing these 3 things:

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Posted by Nicole Pytel in Brand Awareness, Content, Marvel Marketing Minute
Marvel Marketing Minute – Driving Engagement in Latin America

Marvel Marketing Minute – Driving Engagement in Latin America

If you work in a global demand center or your company conducts business internationally, then you’ve likely been faced with the challenge of generating leads and pipeline in Latin America. Being a generally overlooked region with endless opportunities, marketers have to be innovative and strategic in their efforts.

Like in the US, content plays a major role in helping marketing and sales drive engagement, but in slightly different ways. I’ve had the chance to work with teams based in Latin America, and here’s what I’ve learned:

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Posted by Jenelle Madrid in Content, Lead Generation, Marvel Marketing Minute, Social Media