Design

Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

Marvel Marketing Minute – Is Your Web Design Hurting Your Credibility?

You could offer the very best products and services in the world, but does the rest of the world know that?

They may not if your web design isn’t right.

According to research done by One Day Labs, 75% of users say they judge a company’s credibility based on its web design, and 94% of first impressions are design-driven. For you, this means the right framework is vital.

How do you create it?

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Posted by Nicole Pytel in Content, Marvel Marketing Minute
Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Nope, Print Marketing Collateral Isn’t Extinct – Take Advantage of Its Distinct Benefits

Back in 2000, the average American spent 9.4 hours online each week. Now, that number has ballooned to 23.6 hours per week. A whopping 84% of people access the internet from their smartphone, and 62% of people believe that the internet is an important tool for maintaining social relationships.

But if you think this digital revolution has made print marketing collateral go the way of the Dodo Bird, think again.

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Posted by Nicole Pytel in Best Practices, Brand Awareness, Content, Lead Generation
A Marketo Token’s Superpower? Streamlining Your Programs

A Marketo Token’s Superpower? Streamlining Your Programs

As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.

Enter, the Marketo Token.

Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.

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Posted by Cassie Lloyd in Marketing Automation, Optimization
The Power of A/B Testing – 3 Ideas for Killer Emails

The Power of A/B Testing – 3 Ideas for Killer Emails

The marketing automation system is your oyster when it comes to everything from database hygiene to lead nurturing to my personal favorite… *drumroll please*… A/B (aka split) testing, or the process of comparing two versions to determine which version is the better performing one.

Perhaps you’re an experienced marketer already well-versed in the world of A/B tests and just need some inspo. Or maybe you’re an eager learner who wants to venture into testing emails and don’t know where to start. Either way, I hope you can benefit from these ideas that have helped me along the way:

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Posted by Emmie Le in Content, Marketing Automation, Optimization
4 Signs Your Website Needs a Major Makeover

4 Signs Your Website Needs a Major Makeover

The majority of organizations don’t give much thought to their websites once they’re up and running. Unless there’s some kind of technical snafu, you probably aren’t actively thinking about ways to improve your user experience and boost conversions.

Unfortunately, though, there are a lot of websites out there that aren’t reaching their full potential. How do you know if yours is one of them?

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Posted by Nicole Pytel in Best Practices, Content, Optimization

Marketo & HTML: What You REALLY Need to Know

Marketo has become increasingly more user-friendly over the past few years, but it can still stump even a seasoned professional if they don’t have the right coding skills. Let’s explore the basics of HTML, so you can look like the king or queen of code in front of your Marketo peers with your impeccably designed emails. Continue reading →

Posted by Marvel Marketers in Content