Email Marketing

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization
4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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Posted by Nicole Pytel in Best Practices, Content
Marvel Marketing Minute – Using Program Influence to Answer Your Biggest Marketing Questions

Marvel Marketing Minute – Using Program Influence to Answer Your Biggest Marketing Questions

In a previous post, I talked about setting up and making your Marketo Program and Salesforce (SFDC) Campaigns work together. Now that you have had time to get your systems in order, let’s take the next step. What is that, you ask? Reporting!

Reporting has always been a challenge for marketers. Did we generate any leads? How do we prove we influenced an Opportunity? With the help of a few simple reports, I am going to help you answer these common questions. Continue reading →

Posted by Cassie Lloyd in Best Practices, Marketing Automation, Marvel Marketing Minute
A Marketo Token’s Superpower? Streamlining Your Programs

A Marketo Token’s Superpower? Streamlining Your Programs

As marketers, we have all experienced the last-minute scramble to get a marketing program launched and out the door on time. With so many small details required, marketers are always looking for a way to streamline and simplify the process. Luckily, there is a way to ease some of the burden for your high-frequency programs.

Enter, the Marketo Token.

Something so simple has the ability to save a ton of time—all it takes is a little organization and prep work.

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Posted by Cassie Lloyd in Marketing Automation, Optimization
Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

Spring Cleaning Your Database Like a Superhero – 4 Ways to Get More Out of Your Marketing Automation Tool

The birds are chirping, and the sun is finally starting to shine. It’s official—spring has arrived! It’s time to organize that closet, pick up the broom, and get rid of all the clutter. While this annual ritual of meticulously cleaning and sorting is in full swing, you should also make sure you give your data a good clean!

Companies, both small and large, must keep up with tidying up their virtual closets on a regular basis. As we continue to collect an increasing amount of data, there are steps we must take to ensure our data is clean, organized, and updated appropriately.

Let’s review some tips to help you stay on track and give your data the spring cleaning it deserves.

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Posted by Rebecca Chase in Best Practices, Marketing Automation
Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Content Localization is a Marketer’s Best Friend

Content Localization is a Marketer’s Best Friend

Do you target audiences outside the U.S.?

If so, how are you tackling your content localization?

Do you even have a strategy for content localization?

Many marketers think that localization is the same thing as translation. They think all they have to do is write up a piece of copy, hand it over to a translator, and then they can call it a day. However, not knowing the difference can crush your marketing efforts.

In fact, it’s safe to say that content localization is a marketer’s best friend.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation, Marketing Automation