Email Marketing

3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

3 Holiday Email Marketing Strategies to Avoid Saying “Bah Humbug!”

It’s never too early to start planning your holiday email marketing strategy. Because, let’s face it, marketing during the holidays is hard. People only have so much money to spend, their inboxes are overflowing, and thanks to things like parties, cookie baking, and family vacations, their time is incredibly limited.

It’s estimated that holiday purchases make up a whopping 20% of all retail purchases in the US, and online holiday shopping gets more popular every year. During the 2018 holiday season, shoppers spent $122 billion with online retailers, which is 17.4% more than in 2017 and over 30% more than in 2016.

So how do you take full advantage of the holiday season and make your way to the top of people’s inboxes?

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Posted by Nicole Pytel in Brand Awareness, Content
Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

Marvel Marketing Minute – 3 Content Tweaks That Can Make an Immediate, Dramatic Difference

It’s the holy grail of marketing—small tweaks that lead to big results. Oftentimes, these situations are simply too good to be true because some strategies can’t improve that quickly and easily. However, in many cases, it’s entirely possible to create an immediate, dramatic difference with just a small tweak in your content strategy.

Here are three projects where our superheroes did exactly that:

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.

Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua. 

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Posted by Michael Kirsner in Additional Resources, Marketing Automation
Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

Marvel Marketing Minute – 3 Ways to Prevent Missed Deadlines from Destroying Your Event

Imagine this…

You’re in charge of a major event and those email invites that are scheduled to be sent out today aren’t going out anytime soon. You silently start freaking out because you had chosen this specific send date in order to give your invitees an entire month to RSVP, and the number of registrants is the biggest key result that your boss is using to measure your success.

How do you make sure this never happens again?

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Posted by Nicole Pytel in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
Marvel Marketing Minute – For the Love of Superheroes, Add Some Excitement to Your Content!

Marvel Marketing Minute – For the Love of Superheroes, Add Some Excitement to Your Content!

Let’s take a quick trip back in time to 1986…

Remember Ben Stein’s character in Ferris Bueller’s Day Off? He was, quite possibly, the most boring teacher to ever exist on the planet. His students stared blankly into space, tried to fight off naps, and even drooled on their desks. 

Here in 2019, there’s plenty of digital content that evokes the same responses. But unlike high school students, prospects and customers aren’t forced to listen to you until the bell rings. Unless you grab attention right out of the gate, people are going to click the “Back” button faster than Ben Stein can say, “Anyone? Anyone?”

So how do you inject some much-needed excitement into your content—without being cheesy and over-the-top? 

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Posted by Nicole Pytel in Best Practices, Content, Marvel Marketing Minute
Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Are They Ready to Buy? Breaking Down the 4 Pieces of the Engaged Intent Puzzle

Wouldn’t it be nice if you knew which visitors to your website, which subscribers on your email list, and which followers on your social media pages were most ready to do business with you? 

If you think you need a crystal ball to figure this out, think again. What you really need is a way to measure engaged intent.

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Posted by Nicole Pytel in Content, Marketing Automation, Optimization
Marvel Marketing Minute – Your Transactional Emails Can Be a Powerful Relationship-Builder

Marvel Marketing Minute – Your Transactional Emails Can Be a Powerful Relationship-Builder

If you’ve ever bought or signed up for anything online, you’ve received a transactional email. Things like order confirmations, account creation confirmations, and shipping confirmations are all vital responses to doing business on the web. They’re so vital, in fact, that they receive 8 times as many opens as “regular” marketing emails.

With all of those extra opens, wouldn’t it be nice to get some extra engagement out of them? 

Transactional emails can be a valuable tool for building relationships and boosting revenue, but most organizations overlook them. Here are 4 ways that you can buck the trend and take full advantage of them:

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Posted by Nicole Pytel in Content, Marvel Marketing Minute
Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization