Integrations

Marketing Stack Health Check – Why You Need to See A Professional

Marketing Stack Health Check – Why You Need to See A Professional

You’ve spent time and money building your marketing infrastructure with all the digital tools you thought you needed. But are they really doing what you hoped they would do?

Has revenue grown and efficiencies increased? When was the last time you determined how well your systems are working for you? 

At Marvel Marketers, we often find inefficiencies when performing health checks with our clients—like APIs that aren’t working, unintentional self-imposed latencies in data flow, misfires of connectors, systems that are no longer in use but still cost money, or broken operational systems that have gone unnoticed. 

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Posted by Lynda Barger in Marketing Automation
Ready, Set… Change! The Story of a Pandemic Pivot

Ready, Set… Change! The Story of a Pandemic Pivot

No organization has been immune to changes forced by COVID-19. Businesses both big and small have had to make massive pivots quickly, and oftentimes, those pivots have been wildly different than anything they’d ever expected.

And sometimes that requires a superhero-sized effort.

One of our Fortune 25 clients is no different. The company had created a division specifically to share skills and insights that help job-seekers grow their careers and help small- and medium-sized business owners grow their organizations. The original plan was to give these sessions a more personal feel by meeting in person at events around New York City.

But COVID-19 had other plans.

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Posted by Nicole Pytel in Marketing Automation
Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

Marvel Marketing Minute – Harness the Power of Real-Time Acquisition Channel Dashboards in SFDC by Using UTMs

Hoolicon, your company’s largest event, is coming back in 2020!  Your marketing team is going full force to promote this event through marketing emails, sales outreach, telemarketing, direct mail, and so much more.

With all of the various acquisition channels you’re using to promote this event, you’ll want to track them using UTMs (short for “Urchin Tracking Module”) in your URLs. Otherwise, you’ll have no idea which channels led to which signups.

But how do we capture all of that data onto one screen for an easy visual that’s ready to share with your company’s executive team?

The answer is simple! Create one “Acquisition Channels” SFDC dashboard.

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Posted by Janice Lee in Marketing Automation, Marvel Marketing Minute

7 Tips for Naming Your Marketo Programs the Right Way

Whether you’re part of a team of 20+ marketers for a major enterprise or the lone marketer for an ambitious start up, we all have dreams of a more organized and manageable Marketo instance. Having a good program naming convention is one way to clean things up, and it can also do wonders for your reporting.

Since programs are automatically sorted chronologically in folders and reports, consistent naming conventions will also make it easier to search for programs, add an asset to a smart list or flow step, and filter by “program name” in an RCE report.

Having worked with hundreds of customers on optimizing their Marketo instances myself, here are my top 7 must-follow tips for naming Marketo programs: Continue reading →

Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization

Why Marketing Automation Will Never be Easy

Marketing Automation today is experiencing the Facebook Effect, with everyone comparing their life (or in this case, their instance) to the polished, finished results of everyone else.

But in reality, the work behind those results and the day-to-day activities it took to get to that point might not be so pretty. To succeed in Marketing Automation, marketers need to take a step (or five) back to look at its foundation to form a proper strategy. Continue reading →

Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization, Superheroes in the News