Marketo Training

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

A Superhero’s First Experience with Marketo – What’s It Like to Use if You’re an Eloqua Expert?

For five and a half years, I spent my days learning Eloqua, helping with Eloqua curriculum development, and teaching others how to use Eloqua. I lived and breathed Eloqua and found myself very comfortable with the platform. Any time a new update came through, big or small, I worked with my team to learn it quickly, then turn around and teach it. Eloqua was life, and it was the only marketing automation platform I knew.

Recently, I joined an incredible team at Marvel Marketers. As a Marketo partner, the team is primarily versed in Marketo, and few are familiar with Eloqua. I was a new addition to the team, and a new source of information and education. I hit the ground running, and began absorbing Marketo like a sponge, trying to prepare myself to eventually teach Marketo, just as I had for years in Eloqua. 

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Posted by Michael Kirsner in Additional Resources, Marketing Automation
Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Our superheroes battle a number of villains, but clutter is one of the biggest. After all, cluttered marketing automation instances aren’t nearly as efficient or as accurate.

Clutter can sneak in a number of ways. Maybe you inherited a messy instance. Maybe your database has grown by leaps and bounds and you can’t keep up with it all. Maybe your company doesn’t have a policy in place to keep your instance clean and you don’t know where to begin to fix it.

Whatever the reason, let’s harness the power of one of Netflix’s favorite personalities—tidying expert Marie Kondo—to clean it out!

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Posted by Nicole Pytel in Best Practices, Marketing Automation, Marvel Marketing Minute
Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

Did you have a New Year resolution to learn something new? It may be July, but it’s never too late! In fact, a desire to keep learning is one of the basic traits of the very best marketers

Marketo can be incredibly difficult and frustrating when you are using it without any training. There are so many ways to set up smart campaigns and build programs, but if you don’t have the basic knowledge about the platform, you may be missing critical steps or missing out on all of the advanced reports that represent your hard work. I recommend doing what I did—going through the Professor M’s Academy Bootcamps to get yourself up to speed. 

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Posted by Annie Ho in Education, Marketing Automation
5 Things That the Very Best Marketers are Constantly Doing

5 Things That the Very Best Marketers are Constantly Doing

Have you ever wondered what you can do to be a better marketer? Throughout the years in different marketing organizations, I noticed there are 5 things that the very best marketers are constantly doing.

With that in mind, here are the habits you should start in 2019:

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Posted by Annie Ho in Best Practices
Create Custom Marketo Reports for Better Data Analysis

Create Custom Marketo Reports for Better Data Analysis

While Marketo Analytics has reports for email, landing page, and web page data, if you want to dig deeper into your data, you need to take advantage of Marketo’s customization tools.

The People Performance Report will allow you to build custom Marketo reports and answer questions like:

  • How many leads are coming from social media vs your website?
  • What Acquisition Program leads to the most opportunities?
  • Which Engagement Program do your new leads end up in?
  • How many leads are in Marketo from each lead source?
  • What lead sources are generating the most revenue?

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Posted by Marvel Marketers in Best Practices, Education, Marketing Automation, Optimization

Dirty Data Got you Stressed? Here’s How to Normalize It

Maintaining a clean database is one of the hardest–-and most time-consuming–-parts of a marketer’s job. To make things easier, we’ve created a step-by-step process full of best practices that will help you normalize key data sets in your marketing automation platform.

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Posted by Marvel Marketers in Best Practices, Marketing Automation, Optimization

How to Prepare for Marketo’s New MCE

So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored to be more scenario-based, which means that test takers have to REALLY understand the platform to pass.

Here’s 4 things guaranteed to help you get prepped and (hopefully) ace the test the first time:

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Posted by Rebecca Chase in Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation

Import Your Lists the Easy Way

You’ve just returned to work after a successful trade show—awesome! And chances are, you’ve acquired a long list of promising leads. So, now what?…

It’s time to get those leads into Marketo and follow up with every last one of them A.S.A.P, especially while you and your company are still fresh on their minds. Continue reading →

Posted by Rebecca Chase in Best Practices, Education, Marketing Automation, Optimization