Marvel Marketers

Ahem… A Poem… In Celebration of 7 Years

Ahem… A Poem… In Celebration of 7 Years

Dear Marvel Marketers… from a future Date

Congratulations on your 7 year birthday… Celebrate!

That went fast, or so it’s easy now to proclaim,

But I know we really remember every brick and stone we laid

We remember all the friends along the way

Those who cheered or simply listened to what we had to say

And wow what amazing employees joined along the way

And much #gratitude for them every single day

And sometimes their work leaves little to say

For it is inspires us all even today

And #gratitude for the clients who trusted us early on

To help their digital transformation from here to beyond

And #gratitude to our industry friends and partners for their support

Who always remember us in their amazing industry efforts

And all Superheroes battle villains from time to time

But never did it disrupt the journey or beauty of the climb

And #gratitude to those who let us help through #MPACT

When we were the ones gaining through service… that’s a fact.

And #gratitude for 7 years of lessons learned

And #gratitude for 7 years of badges earned

And #gratitude for 7 years of opportunities to give back

And #gratitude of 7 years of remembering that important fact

And let’s not forget the #gratitude for courage to swing big

And let’s not forget the fortitude and required grit

And let’s take a minute to reflect on our world tour… 

San Mateo, Austin, Belfast… Stay tuned for more

Let’s celebrate our amazing Pioneers

Without whom there would be no reason for cheers

Here is to Team Purple and the Marketo Nation

Here is to Engagio, and congrats on the acquisition

Let’s not forget Scott’s incredible Martech Stack

That’s kept us all busy… and  all 7 years at that

And then among all this celebration, let’s be true

That all great success has loss, too

#Gratitude for the sacrifices made by others

During pandemics and hopefully no others

Thank you to the front line helpers and the bravery

You gave us all strength in a major way

And do not despair on what may come

The Great Pause gave us lessons granted only to some

We learned to stop and take a breath

We learned to soften every step

We learned how heroes emerge

Almost the minute we felt submerged 

Some sewed masks as their superpower

Some worked every waking hour

Some helped neighbors and the elderly

Some took to educating everybody

But we saw most choose hope over despair

And we saw love, honesty and care

And so we have #gratitude for success even with difficulty

And #gratitude that we know the importance of humility

And the next 7 years will be better than the first

And our goals give us a special kind of thirst

Of hope and growth that lets us make and MPACT

And of #gratitude and passion so we can give back

And after we have a big old slice of cake 

And after we take the time to celebrate… 

We hope this success on all of you

Because you really can’t do a description justice, in true

So here is to shared success and cheers

And here is to Marvel Marketers and 7 years.

Posted by Maneeza Aminy in Company News, Entrepreneurship
Marvel Marketing Minute – Making the Most Out of Adobe Summit 2019

Marvel Marketing Minute – Making the Most Out of Adobe Summit 2019

As one of the official sponsors of Adobe Summit 2019, we’ve gotten some behind-the-scenes details about the year’s premier digital marketing event. If you’re going to be in Las Vegas from March 24-28, here are some superhero tips to help you make the most out of your trip:

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Posted by Marvel Marketers in Education, Marvel Marketing Minute

Donating Blood – There are Lots of Reasons to Become Someone’s Superhero

In the time it takes you to read this sentence, someone in America will need blood. Whether it’s a car accident victim or a cancer patient who needs transfusions throughout his treatment, there is a very strong need for blood across the country.

Because of this need, our superheroes decided to take action. Our non-profit foundation, Mpact, will be a Community Partner at the Oakland A’s Blood Drive on August 26, 2018.

(Not in the Bay Area? Join our team of real-life superheroes by pledging your support to the online blood drive we’re hosting with the Red Cross, Sleeves Up.)

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Posted by Marvel Marketers in Company News

For Our 5th Birthday, We’re Making an Mpact!

If you read my last blog post, you know that MarvelMarketers is celebrating its 5th birthday this month and that we’ve created something big to take our work beyond the marketing world.

Our thirst for truly being heroic every single day made the decision to launch our non-profit foundation, Mpact, super easy. The second I spoke of the vision, our superheroes lined up to help!

So, “Why so serious?” Why a formal foundation?  

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Posted by Maneeza Aminy in Company News, Superheroes in the News
We Heard You Were Asking About Us

We Heard You Were Asking About Us

Dear Friends,

We have taken you with us every step of the way on our epic journey of building a first class Marketing Automation and Account-Based Marketing consultancy. As we celebrate yet another year, it is incumbent upon us to continue to provide you value, not only individually as we work with our amazing clients, but also to contribute to the body of work and knowledge base for our industry. We have received constant demand for our work and services, but also for our intellectual brain trust. As experts, it is our job, to guide the industry. As a leader, it is my job to provide growth opportunities for my employees. As such, we are very excited to build this blog as a forum to address this need.

A few cool notes about our exciting new endeavor:

  • Our blog will have content from all of our superheroes, both from my amazing team, but also from our allies in the industry. – fill out the subscription form on the right and check the “I would like to contribute to the blog” box if you’d like to be a part of our work.
  • Our blog will cover Marketing Automation, Marketing, Account-Based Marketing, Everything Marketo, Engagio, Predictive and whatever else the industry demands of their superheroes. Email us your feedback and topic requests. I might even add some content on all of our learnings from building a successful company.
  • We are going to be testing A LOT of different things. So, the more you engage, the more we learn and create a superior experience for you.

We take the time once again, as we hit yet another major milestone in our journey to thank you for our all of your support. We really couldn’t have done this without you!

Super Thanks!
Maneeza and her Epic Team of Super Heroes

Posted by Maneeza Aminy in Brand Awareness, Company News, Marketing Automation
Maneeza’s Super Advanced Lead Nurture Check List

Maneeza’s Super Advanced Lead Nurture Check List


Most popular slide from my Marketo User Group (SF) Presentation … Enjoy! @Marketo @Nurture @SFMUG

Can you complete these sentences?

  1. We Nurture at our organization because …
  2. Leads we nurture convert at X% Higher rate then Leads we don’t nurture.
  3. Our Nurture Growth Plan is _______.
  4. We picked our Transition rules based on _______.
  5. Our Segmentation Strategy is ______.
  6. This is how we use the Engagement Score ____.
  7. Leads that are nurtured close at “X” Percent Higher rate compared to leads that are not.
  8. Lead that are nurtured close at “X” Fraction of the time of leads that are not.
  9. Here is our Buyers’ Journey:
  10. Our Nurture is X percent more effective because of Y reasons due to Automation.

Originally Posted: LinkedIn – 5/15/2015

Posted by Maneeza Aminy in Best Practices, Education, Lead Generation, Marketing Automation