Lead Nurturing

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Marvel Marketing Minute – Creating the Best Subject Line Split-Tests

Is there anything more groan-worthy than trying to come up with perfect subject line? This is your one chance to make the perfect first impression, but you only have a limited number of characters to work with and there are a million other emails competing for attention in your subscriber’s inbox. Without a great subject line, your emails will never get opened—and if they never get opened, they’ll never get clicks.

The best way to tackle all of this subject line stress? Split-testing. To create split-tests that generate actionable results, follow these 3 tips:

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Posted by Nicole Pytel in Best Practices, Marvel Marketing Minute, Optimization
4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

4 Giant Threats to Your Content Marketing Efforts That You’re Probably Overlooking

Back in 1996, Bill Gates was the first to declare that “Content is King.” Since then, the quote has been used ad nauseam by marketers both online and off, but saturation aside, this statement is completely correct. Like Gates said, “One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.” And guess what? No company is too small to participate.

That doesn’t mean it’s easy, though. There are a few things that can have the same effect on your content marketing efforts that Godzilla had on Tokyo—but many organizations overlook them. To avoid total destruction, be on the lookout for these 4 threats:

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Posted by Nicole Pytel in Best Practices, Content
Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

Marvel Marketing Minute – Optimize Your Way to Email Nurturing Success

According to research done by Marketo, 96% of people who come to your website are not ready to buy. You have to do something to take them from unsure prospect to confident customer, and one of the most effective “somethings” is email nurturing.

According to the Content Marketing Institute, lead nurturing emails are the second-most common type of email that B2B marketers use for their content marketing efforts. (Event emails are the most common.) However, it’s estimated that 80% of new leads never turn into sales.

How can you improve that statistic for your leads? By optimizing your email nurture strategy.

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Posted by Nicole Pytel in Content, Marvel Marketing Minute, Optimization
Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Strategize Your Way to Video Marketing Success with This Superhero Step-By-Step Guide

Whether they’re product demo videos, videos that welcome people to your website, or video newsletters that nurture leads, video marketing is one of the best tools in a marketer’s arsenal.

Just how effective can video marketing be?

  • 5 billion videos are watched on YouTube every single day
  • 100 million hours of video are watched on Facebook every single day
  • Marketers who use video grow revenue 49% faster than marketers who don’t 
  • Using video in an email can lead to click-through rates that are 200%-300% higher
  • Including video on a landing page can increase conversions by 80%
  • 90% of viewers surveyed say that product videos help them make purchasing decisions

However, with so much competition in today’s landscape, you can’t post a video or two and call it a day. One-offs will not lead to success. Instead, you need a bonafide video marketing strategy.

Here’s a three-step plan for creating one:

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation
Marvel Marketing Minute – Making Your Audience Feel All the Feels

Marvel Marketing Minute – Making Your Audience Feel All the Feels

St.Valentine’s Day: when lovers express their affection with greetings and gifts. It’s really all about feelings—warm, fuzzy, kind. It’s the holiday known by its overwhelming use of hearts, flowers, chocolates, and warm colors. Hallmark, Hershey’s, and many others have supported this vision to expand on these heartfelt emotions.

As marketers, and leaders, our job is to make people feel. When I was at Nordstrom, my role was to make the store feel a certain way. Each department had what amounts to a vision board and a persona that we targeted.  We wanted that forever-35 or super savvy funky girl to feel comfortable in her “space”. Physical space makes sense for feelings, right?

Now I sit in the digital world, which is far more vast than any before. We have the ability to reach more people, maybe more easily. But the responsibility for how they feel about us hasn’t changed.  

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Posted by Amanda Thall in Best Practices, Content, Marketing Automation, Marvel Marketing Minute
Did You See All of Those Big Content Marketing Lessons During Super Bowl LIII?

Did You See All of Those Big Content Marketing Lessons During Super Bowl LIII?

The end of football season is officially upon us. If you’re a New England Patriots fan, you’re probably exhausted from celebrating, while all other fans are busy saying “wait til next year.”

In between all of the action on the field, did you notice that there were some big content marketing lessons during Super Bowl LIII?

Here’s how you can use America’s most-watched sporting event to your content marketing advantage.

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation
What is Content? The Answer is More Complicated Than You Think!

What is Content? The Answer is More Complicated Than You Think!

“What is content?”

It sounds like a really easy question, right? All of the stuff you see published on the web (including this blog post!) is content.

At the end of 2018, 50% of organizations surveyed said they planned on increasing their content marketing budget over the next year. If you want to increase your brand awareness, thought leadership, and ROI, you have to dig deeper into the definition of “content.”

So, what makes for great content?

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Posted by Nicole Pytel in Brand Awareness, Content, Lead Generation
Forget Losing Weight—Make These Content Marketing Resolutions Instead

Forget Losing Weight—Make These Content Marketing Resolutions Instead

With the end of 2018 just two weeks away, it’s time to start thinking about all of those New Year’s Resolutions you’re going to make. Forget the old standbys that no one ever seems to stick to—like quitting smoking cold turkey, arriving at the gym at 5:00 AM, and getting a full 8 hours of sleep every night.

Instead, focus on New Year’s Resolutions that are more realistic and more beneficial for your business. If you haven’t done so already, our superheroes suggest making content marketing a big focus for your organization in 2019.

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Posted by Nicole Pytel in Content, Lead Generation