Some of the most powerful content comes from your customers themselves. Testimonials are great, but why rely solely on a short testimonial when you can also write a case study that digs deeper into the details and shows a more powerful impact?
Right now, you’re probably asking “How do I create a compelling case study?”
“Thought leadership” is one of those buzzwords that gets tossed around all the time. But unlike other buzzwords that are trendy one day and groan-worthy the next (I’m looking at you, “guru”, “blogosphere”, and “low-hanging fruit”), this one is actually vital to your marketing efforts.
As a thought leader, you’re a go-to authority in your industry. You’re the first person (or company) that everyone thinks of. You’re the one that everyone looks to when there’s a new industry development. In other words, you’re the top dog.
So, how do you actually establish thought leadership?
Have you ever wondered what you can do to be a better marketer? Throughout the years in different marketing organizations, I noticed there are 5 things that the very best marketers are constantly doing.
With that in mind, here are the habits you should start in 2019:
The end of football season is officially upon us. If you’re a New England Patriots fan, you’re probably exhausted from celebrating, while all other fans are busy saying “wait til next year.”
In between all of the action on the field, did you notice that there were some big content marketing lessons during Super Bowl LIII?
Here’s how you can use America’s most-watched sporting event to your content marketing advantage.
No matter how much thought leadership you’ve established, there are always going to be days when writer’s block creeps into your head and prevents you from thinking of any great topics to write about.
As a writer, I know how frustrating this can be. After all, your audience is counting on you for expert insights. Plus, the competition out there is fierce. You don’t have the luxury of writing about something too generic or too boring to make an impact.
Fortunately, great blog post ideas are only a click away.
“What is content?”
It sounds like a really easy question, right? All of the stuff you see published on the web (including this blog post!) is content.
At the end of 2018, 50% of organizations surveyed said they planned on increasing their content marketing budget over the next year. If you want to increase your brand awareness, thought leadership, and ROI, you have to dig deeper into the definition of “content.”
So, what makes for great content?
In most companies, content marketing is either considered a blessing or a curse.
Organizations that have access to professionals who can strategize and create proper content know it’s a blessing because they’re establishing thought leadership, brand awareness, and relationships with prospects. But for the companies that don’t have a content strategy in place—or a specialist to actually carry it out—it can feel like you’re cursed to play second-fiddle to your competitors forever.
But what exactly is “proper” content? How do you create the right strategy?
Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?
Google says: “It takes 5 years to get to know someone”.
That’s the first option that pops up in Google’s search box when you type in “It takes 5 years to”.
Why am I searching for such a phrase?
It is Marvel Marketers’ five year anniversary (Happy Birthday to us!!), and I wanted to know what other amazing things take five years to do.
But there’s actually a more compelling a question to ask – What have I learned about Marvel Marketers in the last five years? Or more importantly, what have we come to be KNOWN for in our five years by you, our industry friends?
In March 2015, Marvel Marketers’ CEO, Maneeza Aminy, was one of 21 Pros to answer the question “What is Marketing Automation?” Read the full RevEngine Insider article.
