Last week, our CEO, Maneeza Aminy, kicked off our virtual Digital Transformation Journey for business and marketing students at Ulster University in Belfast, Northern Ireland. This journey will run throughout the summer with a variety of hands-on digital marketing courses and some MarTech training events to arm these students with the superpowers they’ll need to compete and succeed in the industry.
Early in the conversation, Maneeza asked the question that many students were probably wondering, “Why do I need to go on this journey?” Most of the attendees are studying marketing and business now, or have recently graduated with a degree.
Her answer, “so you are not left behind.”