Training

Whether Upskilling or Reskilling, Always Be Learning

Whether Upskilling or Reskilling, Always Be Learning

Last week, our CEO, Maneeza Aminy, kicked off our virtual Digital Transformation Journey for business and marketing students at Ulster University in Belfast, Northern Ireland. This journey will run throughout the summer with a variety of hands-on digital marketing courses and some MarTech training events to arm these students with the superpowers they’ll need to compete and succeed in the industry.

Early in the conversation, Maneeza asked the question that many students were probably wondering, “Why do I need to go on this journey?” Most of the attendees are studying marketing and business now, or have recently graduated with a degree. 

Her answer, “so you are not left behind.” 

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Posted by Pam Hege in Education
Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Marvel Marketing Minute – Let’s KonMari Your Marketing Automation Instance

Our superheroes battle a number of villains, but clutter is one of the biggest. After all, cluttered marketing automation instances aren’t nearly as efficient or as accurate.

Clutter can sneak in a number of ways. Maybe you inherited a messy instance. Maybe your database has grown by leaps and bounds and you can’t keep up with it all. Maybe your company doesn’t have a policy in place to keep your instance clean and you don’t know where to begin to fix it.

Whatever the reason, let’s harness the power of one of Netflix’s favorite personalities—tidying expert Marie Kondo—to clean it out!

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Posted by Marvel Marketers in Best Practices, Marketing Automation, Marvel Marketing Minute
Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

Want to Excel at Marketo? Get Marvel Marketers Bootcamp Certified!

Did you have a New Year resolution to learn something new? It may be July, but it’s never too late! In fact, a desire to keep learning is one of the basic traits of the very best marketers

Marketo can be incredibly difficult and frustrating when you are using it without any training. There are so many ways to set up smart campaigns and build programs, but if you don’t have the basic knowledge about the platform, you may be missing critical steps or missing out on all of the advanced reports that represent your hard work. I recommend doing what I did—going through the Professor M’s Academy Bootcamps to get yourself up to speed. 

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Posted by Annie Ho in Education, Marketing Automation
Marvel Marketing Minute – Making the Most Out of Adobe Summit 2019

Marvel Marketing Minute – Making the Most Out of Adobe Summit 2019

As one of the official sponsors of Adobe Summit 2019, we’ve gotten some behind-the-scenes details about the year’s premier digital marketing event. If you’re going to be in Las Vegas from March 24-28, here are some superhero tips to help you make the most out of your trip:

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Posted by Marvel Marketers in Education, Marvel Marketing Minute
Hosting a Webinar? Here’s Your 7-Week Prep Plan

Hosting a Webinar? Here’s Your 7-Week Prep Plan

Planning a webinar? Got the topic and speaker already figured out?

Great!

Now what?

The prep work you do now will determine how successful your webinar actually is. And you have to start early. Check out this superhero-approved 7-week prep plan:

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Education, Lead Generation
5 Things That the Very Best Marketers are Constantly Doing

5 Things That the Very Best Marketers are Constantly Doing

Have you ever wondered what you can do to be a better marketer? Throughout the years in different marketing organizations, I noticed there are 5 things that the very best marketers are constantly doing.

With that in mind, here are the habits you should start in 2019:

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Posted by Annie Ho in Best Practices

The Marketo Webinar Features You Should be Using, Like, Now

Our superheroes just hosted a great webinar on Marketo’s new Data Retention Policy, and we want to share some of our success strategies with you! Hosting a webinar can raise awareness for your business, help you develop trust with your target audience, and boost your email list. Luckily, Marketo makes it easy to set one up–-but are you using webinars to your full potential?

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Posted by Marvel Marketers in Best Practices, Brand Awareness, Content, Education, Marketing Automation, Optimization
4 Quick Tips on How to Jump into Marketo for Newbies

4 Quick Tips on How to Jump into Marketo for Newbies

You’ve already purchased Marketo, so you know what a great tool it is and how it can take your marketing to new heights. But where to start?

Here are a few tips on how to dip a toe (or 4) into this deep pool of complex software before you dive in.

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Posted by Marvel Marketers in Additional Resources, Brand Awareness, Education, Marketing Automation

How to Prepare for Marketo’s New MCE

So word on the street is that this year’s Marketo Certified Expert exam is a doozy! Its questions are rumored to be more scenario-based, which means that test takers have to REALLY understand the platform to pass.

Here’s 4 things guaranteed to help you get prepped and (hopefully) ace the test the first time:

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Posted by Rebecca Chase in Additional Resources, Best Practices, Brand Awareness, Education, Marketing Automation