Why Marketing Automation Will Never be Easy

Marketing Automation today is experiencing the Facebook Effect, with everyone comparing their life (or in this case, their instance) to the polished, finished results of everyone else.

But in reality, the work behind those results and the day-to-day activities it took to get to that point might not be so pretty. To succeed in Marketing Automation, marketers need to take a step (or five) back to look at its foundation to form a proper strategy.

In this podcast hosted by the American Marketing Association, Marvel Marketers’ CEO, Maneeza Aminy, discusses:

  • How to approach implementing a Marketing Automation plan
  • Common industry-wide concerns and where to look for answers
  • The right questions to ask as you begin to build out your own Marketing Automation practice

Listen to the full podcast to learn more about managing your adoption of Marketing Automation before it manages you.

Join the conversation in the comment section below.

Marvel Marketers

Posted by Marvel Marketers

Marvel Marketers LLC is an award-winning global marketing agency that dedicates itself to setting the standards for industry excellence and forming long-term partnerships with both enterprise and SMB organizations. With an original focus on marketing automation, Marvel Marketers’ team has grown to include strategic experts in creative content, technology solutions, account-based marketing, events marketing, and data analysis. Professor M’s Academy, Marvel Marketers’ training arm, was the first of its kind in the industry and continues to lead the way with new offerings.